Fourth and Climbing (3/22/99)
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Apparently the whole world is watching. Remember yesterday when we mentioned that Barron's ranked Apple fifth on its top-500 list of companies? Barron's isn't the only business news organization who thinks Apple's got the right stuff. Forbes ASAP, the technology arm of the ever-popular Forbes magazine, just released their annual list of the "most dynamic companies" and Apple made its debut appearance. Our scrappy protagonist from Cupertino was the only company to crack the top five list of computer hardware makers who wasn't in the top five a year ago. Forbes ASAP ranked Apple fourth, citing not only the iMac's incredible success story, but also the solid new management under Steve Jobs.

Interestingly, Apple beat out heavy hitter Compaq, who dropped from second place to fifth, despite having had revenues over five times as high as Apple's in 1998. Forbes ASAP docked them three spots because their "inventory problems and missed earnings in March '98 enraged Wall Street." Compaq's drop allowed last year's third- and fourth-place companies to click up a notch; Gateway popped into the number two slot, and Sun took over number three.

And who would be sitting in the Number One throne for the second year running? Why, none other than Apple's white whale, Dell. Suppose that sticks in Steve Jobs' craw? We hope so. Nothing spells "drama" like a personal grudge, right? If Steve's still serious about coming after Dell, he's got his work cut out for him; Dell's revenues last year were about twice Apple's, and their growth seems unstoppable-- but we'd love the pathos of another David and Goliath story.

 
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The above scene was taken from the 3/22/99 episode:

March 22, 1999: Rumors run rampant whenever the subject of the P1 or future iMacs is broached. Meanwhile, Apple snags a number four spot in Forbes ASAP's list of "Most Dynamic Companies," and Microsoft is making tentative moves towards settlement talks with the government...

Other scenes from that episode:

  • 1413: How Much? What Color? (3/22/99)   Rumors galore-- that's pretty much the default state of the Mac community as far as Apple's consumer product line goes. And what else could you expect? We've all been kept in the dark about the "P1" consumer portable for what seems to be eons now; the fourth quadrant of Apple's product strategy has been a big question mark for as long as we can remember...

  • 1415: The End Draws Nigh (3/22/99)   And then, of course, there's our favorite Goliath vs. Goliath story: Microsoft vs. the U.S. government. "Redmond Justice" is still on hiatus until April 12th, but gears are turning behind the scenes, as the show's producers figure out what's going to happen next when our favorite courtroom drama goes back on the air...

Or view the entire episode as originally broadcast...

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