End o' the World (11/4/97)
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The Apocalypse is Nigh! Or at least, you'd think so, after reading today's press release which states that CompUSA has committed to providing "significant retail space" to Apple computers, software, and accessories.
Really, this announcement shocks us far more than even the Microsoft agreement did. Whenever we've had to purchase any Mac hardware or software, the first store that came to mind has always been "Not CompUSA." The selection was uniformly terrible, the store displays were a joke, and the employees actively dissuaded customers from purchasing anything Macintosh. So you'll forgive us if it takes us a while to untie our brains after hearing CompUSA CEO Jim Halpin say that they "believe in the future of Apple." It's almost too good to be true.
Don't get too excited, though; the increased retail presence consists of separate Apple substores within each CompUSA superstore. (Separate but Equal?) Yes, it makes sense to segregate the merchandise for an easier shopping experience, but we can't help feeling that the Rosa Parks Apple ads are startlingly appropriate.
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SceneLink (149)
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And Now For A Word From Our Sponsors |
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| | The above scene was taken from the 11/4/97 episode: November 4, 1997: (Sorry—this was before we started writing intro text for each episode!)
Other scenes from that episode: 148: Calm Before the Storm (11/4/97) November 10th will be a day for the history books, if MacOS Rumors can be believed. Apple's scheduled press conference of that day had long been expected to cover the announcement of the Powermac G3 and Powerbook G3 systems, but rumors have surfaced all over the place that something very, very big will go down as well... 150: Think MORE Different (11/4/97) And speaking of those ads, while most people seem to like the "Think Different" ad campaign (it earned about an 80% approval rating in one of our online surveys), among the dissention, one of the biggest criticisms was that some of the people shown were too obscure for a mass market to recognize...
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