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Think MORE Different (11/4/97)
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And speaking of those ads, while most people seem to like the "Think Different" ad campaign (it earned about an 80% approval rating in one of our online surveys), among the dissention, one of the biggest criticisms was that some of the people shown were too obscure for a mass market to recognize. Yes, everybody got Einstein and most people got John Lennon, but far fewer were able to identify Bertrand Russell or Maria Callas, ourselves included.

And looking beyond the pure recognition factor, just how different is it to associate a brand with "great" figures from history? To a certain extent, associating Apple with Edison is about as predictable and straightforward as it gets. What about showing images of some quirkier, more Mac-like personalities? Sure, Kermit and Jim Henson was a nice touch, but the Macintosh Conspiracy has gone even farther. Think Bean.

Could this be the start of a massive grass roots internet campaign to create unofficial "Think Different" ads for the masses? Hmmm... Our vote's in for Bugs Bunny.

 
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The above scene was taken from the 11/4/97 episode:

November 4, 1997: (Sorry—this was before we started writing intro text for each episode!)

Other scenes from that episode:

  • 148: Calm Before the Storm (11/4/97)   November 10th will be a day for the history books, if MacOS Rumors can be believed. Apple's scheduled press conference of that day had long been expected to cover the announcement of the Powermac G3 and Powerbook G3 systems, but rumors have surfaced all over the place that something very, very big will go down as well...

  • 149: End o' the World (11/4/97)   The Apocalypse is Nigh! Or at least, you'd think so, after reading today's press release which states that CompUSA has committed to providing "significant retail space" to Apple computers, software, and accessories. Really, this announcement shocks us far more than even the Microsoft agreement did...

Or view the entire episode as originally broadcast...
Vote Early, Vote Often!
Why did you tune in to this '90s relic of a soap opera?
Nostalgia is the next best thing to feeling alive
My name is Rip Van Winkle and I just woke up; what did I miss?
I'm trying to pretend the last 20 years never happened
I mean, if it worked for Friends, why not?
I came here looking for a receptacle in which to place the cremated remains of my deceased Java applets (think about it)

(1241 votes)

Like K-pop, but only know the popular stuff? Expand your horizons! Prim M recommends underrated K-pop tunes based on YOUR taste!

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