Riddle Me This, Batman (11/9/97)
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You may have noticed that Apple's web site has changed dramatically just prior to the big announcement... and we mean dramatically. The new page shows a cookie, a shopping cart, and a screwdriver, and bears the slogan, "Think different. Really different," followed by an invitation to "come back Monday at noon (PST), and find out just how different [they] mean." So now Apple's trying to be coy?
The riddle isn't that hard to crack. The cookie probably refers to the "cookies" that web sites can leave in your system to "remember" things between pages (and even visits), which are commonly used in, let's say, oh, I don't know, online ordering systems. The shopping cart most likely refers to the nomenclature you see when you buy things from-- you guessed it, an online ordering system. And the screwdriver almost certainly implies a build-to-order paradigm, similar to what's used over at Dell's-- all together, now-- online ordering system. So I wonder what Apple's going to announce tomorrow?
Or, as the person with whom I share my life suggests, "maybe Apple's going to start selling cookies, which you buy in the supermarket where you use a shopping cart, and sometimes the shopping carts don't work so you need to fix them with a screwdriver. Yes, she's a damn weirdo, but I love her. ;-)
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SceneLink (163)
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And Now For A Word From Our Sponsors |
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| | The above scene was taken from the 11/9/97 episode: November 9, 1997: (Sorry—this was before we started writing intro text for each episode!)
Other scenes from that episode: 164: May I Take Your Order? (11/9/97) Speaking of online ordering systems, Apple's is even closer to up and running. Trying to access <http://store.apple.com> now redirects you to http://store.apple.com/1-800-795-1000/WebObjects/AppleStore... 165: Crabb Said "Poop" (11/9/97) Don Crabb, at least, believes that much more will be announced tomorrow. In his latest "Steamed Crabb" column, he claims that by Monday's end, Apple will officially announce who the CEO and CoB will be, and what new partnerships have been forged to push Apple into the next epoch...
Or view the entire episode as originally broadcast... | | |
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