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May I Take Your Order? (11/9/97)
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Speaking of online ordering systems, Apple's is even closer to up and running. Trying to access <http://store.apple.com> now redirects you to http://store.apple.com/1-800-795-1000/WebObjects/AppleStore. I suppose that clears up any doubt about whether or not Apple's going to have a WebObjects-based online store.

Even more interesting, a Macintouch reader went ahead and called that phone number. Much to his surprise, a direct Apple salesperson answered the line immediately, and wanted to know where he had gotten the number. Loose lips sink ships, hmmm? ThessaSOURCE also called the number, and learned that Apple Direct will offer most systems for sale, by phone or via the web, twenty-four hours a day and seven days a week. The operator hadn't heard anything about "build-to-order" systems, but Apple's got to maintain some confidentiality prior to the announcement.

We'd just like to take a second and say that if the online store is the earth-shattering, paradigm-breaking news we've all been holding our breath to hear, we'll be sorely disappointed. Not that it's not a great thing-- it is. It's just not quite the jaw-dropper we've been led to expect-- we were hoping for a wedding. Well, maybe it's all a red herring... Sneakier things have happened.

 
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The above scene was taken from the 11/9/97 episode:

November 9, 1997: (Sorry—this was before we started writing intro text for each episode!)

Other scenes from that episode:

  • 163: Riddle Me This, Batman (11/9/97)   You may have noticed that Apple's web site has changed dramatically just prior to the big announcement... and we mean dramatically. The new page shows a cookie, a shopping cart, and a screwdriver, and bears the slogan, "Think different"...

  • 165: Crabb Said "Poop" (11/9/97)   Don Crabb, at least, believes that much more will be announced tomorrow. In his latest "Steamed Crabb" column, he claims that by Monday's end, Apple will officially announce who the CEO and CoB will be, and what new partnerships have been forged to push Apple into the next epoch...

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