You just have to love a company who has never had an actual product, has never made any actual income, has reportedly been busted for illegal sale of stock, and whose entire prospects seem to rest upon the outcome of a long-shot billion-dollar lawsuit against a former underdog who's just getting back on top again. And if that isn't enough reason to love Imatec for being the "rodeo clown" in the ongoing drama of Apple Computer, well, how about the transparent way they issue press releases every time someone blinks twice, just to keep the lawsuit in the news in hopes of attracting additional investment capital? These guys (or maybe that should be "this guy," since Imatec appears to consist entirely of the litigious Dr. Hanoch Shalit) are the vegan cream substitute in our coffee, because we can always count on an Imatec press release to make us smile.

Take this latest example, which announces that Imatec "speculated that Apple's decision not to release 'ColorSync for Windows' may be due, in part, to the pending litigation" between Imatec and Apple. (In case you've forgotten because you don't read Imatec's hourly press releases to remind you, Imatec alleges that Apple's ColorSync technology infringes on Imatec patents and so the company is seeking $1.1 billion in damages, with the possibility of triple damages because they claim Apple infringed knowingly and willingly.) We have to say, we read a lot of press releases, and this is the very first we've encountered that is announcing somebody's speculation. Believe us, we'll be grinning for days after this one.

That's not to say, of course, that Apple's decision to nix Windows ColorSync has nothing to do with the lawsuit. It's entirely possible that Apple wants to limit the damages for which they're liable by holding off on releasing the technology into the much wider Windows market, just as Imatec "speculates." But allow us to "speculate" a bit ourselves... Perhaps Apple's decided that releasing ColorSync for the Windows platform would erase one of the big advantages the Mac still holds in the publishing arena? Perhaps Apple would rather spend development time and money strengthening the Mac's position in one of its biggest markets, instead of helping Microsoft overcome one of Windows' biggest stumbling blocks? Perhaps Apple's finding that getting ColorSync to work correctly under Windows is a royal pain in the behind? Hmmm, maybe we should issue our own press release: "Today, As the Apple Turns speculated that Apple might be holding off on releasing ColorSync for Windows because Bill Gates is a doody-head. The production team of As the Apple Turns also speculates that it may have burritos for dinner tonight."