Deep down, some part of you just knew it was coming: another "press release" from our buddy Hanoch Shalit. Hanoch, as you no doubt recall, is the brains behind Imatec, the company whose business plan appears to involve suing large companies for obscene amounts of money in hopes of generating an actual revenue stream in one of three ways: 1) a quick settlement, because big companies might not want to risk even the slightest chance of losing ridiculous sums of cash; 2) an actual courtroom win, which not only is slightly more likely than winning the lottery, but also has a much higher payoff; or 3) by driving up its own piddly stock price through the constant and unrelenting issuance of press releases to remind potential investors that, hey, they may not have a product, but they've got a doozy of a lawsuit. While the company doesn't actually make anything (their web site states that Imatec is "not a manufacturer or supplier of commercial imaging products, but develops its technology to the prototype stage for transfer under license"), its big shot at fortune would seem to be its $1.1 billion lawsuit against Apple for alleged patent infringement in the color management technology known as ColorSync. Hey, come on... is it really that much more crazy than the business plans of some of these "Internet companies"?

And so, just as faithful viewer Bruce Beighley predicted, copies of Mac OS 9 hit the shelves Saturday-- and Hanoch was flapping his gums in yet another press release by 8:30 on Monday morning, just before the markets opened. What a coincidence. By now you can probably recite the content without even reading the text. Mac OS 9's ColorSync 3.0 continues a "pattern of infringement." Imatec's still suing Apple for eighty jillion dollars or something. Someday someone might give Imatec lots of money and they'll be a real company, so you should buy their stock. Hanoch makes the shares himself using nothing but a legal pad and a big box of crayons. Yadda yadda yadda. And this time, Hanoch actually seems to have drawn a bit of attention; CNET gave the issue a token mention.

Unfortunately for Hanoch, this time it looks like Wall Street responded to his latest press release with a deafening yawn-- at least, if Imatec's stock price is any indication. It didn't budge from its lofty height of seventy-five cents, ColorSync 3.0 or no ColorSync 3.0-- in fact, no shares appear to have changed hands. We don't pretend to know what that's about, but we do know this: Hanoch Shalit will one day be listed in the Guinness Book of World Records under the categories "Most Press Releases Issued In One Lifetime" and "Lowest Press Release Signal-To-Noise Ratio." We're hearing whispers that Apple's legal department is also lobbying to gain him the coveted "Biggest Doodyhead" title as well, but that remains unconfirmed...