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Sorta Easy To Guess (4/6/00)
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Have you been playing the guessing game after reading Apple's latest Media Alert? In case you missed it, Apple's teaming up with Matrox and Pinnacle to hold a three-way press conference on Monday at the National Association of Broadcasters conference. There's no indication as to what the subject of the conference will be, so it's a great exercise for those of us who like to engage in rampant speculation. Is it a buyout? A merger? One of those "strategic partnerships?" The mind reels.
Of course, it doesn't reel too far. After all, the clues aren't very subtle. First off, Matrox is probably best-known for making graphics cards, but they also churn out professional broadcast video tools like the RT2000 system. Pinnacle also makes pro video systems, like the DV500, which directly competes with Matrox's offering. Then we've got Apple, who lists "content creators" as one of its core markets, and who has its own professional video-editing software, Final Cut Pro. Apple would like nothing more than to stem the defection of video producers to the Dark Side, and what better way than by introducing a couple of new high-end video editing systems that are built for the Mac?
According to Mac OS Rumors, that's probably just what we'll get. Pinnacle, at least, is said to be unveiling "a new uncompressed digital video I/O solution (reportedly a single-slot PCI system) for the Mac that will be supported by Final Cut Pro." There's no reason to think that Matrox won't do the same. And the fact that this rumored system is a single-slot solution may possibly set to rest the spirit of the late Don Crabb, who railed tirelessly against Apple's decision never to ship a professional Mac with more than three PCI slots; finally, the ones who needed those slots the most-- video people-- may have a solution or two that makes a Power Mac G4 a perfect platform choice. Stay tuned until Monday...
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SceneLink (2209)
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And Now For A Word From Our Sponsors |
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 | | The above scene was taken from the 4/6/00 episode: April 6, 2000: What's on the agenda for Monday's mystery "media event," starring Apple, Matrox, and Pinnacle at NAB? Meanwhile, iReview gets an overhaul, but the new "Mac News and Information" category only features six sites (owned by three entities), and Microsoft reveals once more just how stupid it thinks we all are...
Other scenes from that episode: 2210: New But Still Anemic (4/6/00) Hey, been to iReview lately? At first we thought Apple might be abandoning its "Critical Guide To The Web," when its content remained static for a couple of months after the site's debut. For ages, there were only eleven sites reviewed in the "Computers" category... 2211: Smarter Than You Think (4/6/00) Speaking of Microsoft, forgive the extended-play rant, but we think we've finally put our finger on why that particular company bothers us so freakin' much. It's not the rampant mediocrity of its products...
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