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At Least The iMac's Pretty (11/10/00)
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Heads up, people-- in case you're one of those bizarre freaks who doesn't watch much television (how on earth do you get your daily supply of vitamin X?) and therefore may not have seen Apple's new commercial, it's finally been posted to Apple's ads page. This is the one that focuses on iMovie 2 and features the triumphant return of Jeff Goldblum to his traditional post of talking up Macs to the masses. Make sure you've got a reasonably current version of QuickTime installed, tune in, and watch him do his thing.
Those of you who do watch TV, though, probably needn't bother. Appropriately enough, the commercial is evidently titled "Again and Again," after Jeff's closing line, "Oooh, let's watch that again and again and again and again!" Those of you who were tuned into NBC's election night coverage are now nodding your heads knowingly, since the ad in question was indeed shown "again and again" well into the wee hours of that otherwise intensely frustrating night. In fact, "Again and Again" may well be the first Apple ad in a long, long time that we damn near got sick of on its first day out of the gate. Nothing against Mr. Goldblum, of course, but a chirpy homage to the wonders of iMovie repeated six or seven times in an evening was, surprisingly enough, a bit much.
Still, the ad's been posted, in case you yourself haven't gotten your fill about how iMovie lets you speed up footage, slow it down, and add music. Or perhaps you want to see Jeff's goofy dance over and over, or you just like hearing him say "I've got cheesy ideas." In any case, now you can download the clip and watch it "again and again" until your brain slides out your left ear, grabs a nearby blunt instrument, and smashes your Mac's display in a desperate bid to protect itself. Be warned; neither Apple nor AtAT is responsible for any damage your brain may cause in the interests of self-preservation. That sort of thing is definitely not covered under warranty.
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SceneLink (2671)
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And Now For A Word From Our Sponsors |
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 | | The above scene was taken from the 11/10/00 episode: November 10, 2000: Steve may not be President, but at least he's ranked fifth on UPSIDE's "Elite 100" list. Meanwhile, Apple posts the QuickTime version of its new "Again and Again" commercial, and Bill Gates invests in a company that looks to compete with Viagra's swelling success...
Other scenes from that episode: 2670: An UPSIDE To Everything (11/10/00) Okay, so the U.S. is in a state of higgledy-piggledy following an election whose script exhibits a serious lack of closure. Right now everyone's sort of freaked out, because no one knows for sure who's going to be President come Inauguration Day... 2672: Some Stiff Competition (11/10/00) Oh, the moral dilemma! Thanks to this news lull, the Apple world remains about as boring as your average Saturday morning farm report to a kid waiting for the cartoons to start. So, given the dearth of entertaining and dramatic plot twists that typically issue forth from Cupertino, are we, your friendly neighborhood AtAT staff, shameless enough to stoop so low as to boost our sagging ratings with cheap, off-topic jokes about Bill Gates and Viagra?...
Or view the entire episode as originally broadcast... | |  |
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