Mac Users, Prepare To Burn (12/6/00)
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Okay, so Steve admitted that Apple "missed the boat" on the whole CD-RW thing and promised that the problem "will be fixed shortly." What exactly did he mean by that? A new build-to-order option at the Apple Store? A CD-RW in every new Mac? A diabolical scheme to destroy all CD-RW drive manufacturers, thus mooting the problem completely? Fear not-- the newly-revived AppleInsider springs to action and spills the beans on Apple's surprise CD-RW strategy.

Rumor has it that Apple always expected DVD-ROM to eclipse CD-ROM, and acted accordingly; instead of offering CD-RW drives in its high-end Power Macs, Apple supplied DVD-RAM. Unfortunately, the company put its money on the wrong horse, at least in the short-term, and the lack of CD-R or CD-RW drives in Apple's entire product line is now a source of embarrassment-- not to mention depressed sales. So to fix the problem, Apple is said to be including "DVD/CD-RW combo drives" in the higher-end Power Macs slated for an Expo unveiling. Cool! We didn't even know such things existed; our biggest objection to including CD-RW drives on Macs would be either the exclusion of DVD, or shipping a Mac with two 5.25" drive slots, which would be both inelegant and confusing for novice users. A combo drive is almost a perfect solution.

But what about the rest of Apple's product line? Well, while no new iMacs are expected to surface at the Expo, word has it that at least the iMac DV Special Edition will soon get the DVD/CD-RW combo drive as well. Since neither the iBook nor the PowerBook is currently available with a DVD-RAM drive, we're guessing Apple will stick with plain old CD-ROM and DVD-ROM on those-- although a media-bay combo drive for the PowerBook would be a nice surprise. And we're hoping the Cube at least gains a combo drive build-to-order option.

Meanwhile, AppleInsider reports that Apple is the mysterious purchaser of Radialogic's CD-burning technologies and is furiously working to craft them into an iMovie-like application to demonstrate at Macworld Expo. That certainly makes sense, since burning CDs isn't exactly as simple as copying files to a Zip disk; Apple would want to make sure it was as simple and as painless as possible. So rejoice! Soon Mac users will finally be able to buy standard-configured Macs with removable storage drives built right in-- and it's about time, too.

 
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From the writer/creator of AtAT, a Pandemic Dad Joke taken WAYYYYYY too far

 

The above scene was taken from the 12/6/00 episode:

December 6, 2000: Apple kicks us in the teeth with news of an expected $250 million loss for the quarter. Meanwhile, Steve Jobs enumerates the various and sundry ways in which his company screwed up, and rumors of Macs with built-in combination DVD/CD-RW drives make the rounds...

Other scenes from that episode:

  • 2723: Like 1996 All Over Again? (12/6/00)   There's only one word to summarize Apple's latest plot twist, and that word is "ow." If last September's earnings warning meant that the party might be over, Apple's current press release signals that the house is on fire, someone threw a brick through the big-screen TV, the contents of the fridge and the trash cans are floating in the backyard pool, and the cops are loading drunk and bloody partygoers into the paddy wagon while the host is trying to hide in the upstairs linen closet...

  • 2724: Steve Jobs: "Oops, My Bad!" (12/6/00)   In the wake of an expected $250 million loss in Q1/2001, Steve Jobs once again participated in Apple's conference call with financial analysts, presumably to try and soften the blow with the judicious application of a little Reality Distortion Field energy...

Or view the entire episode as originally broadcast...

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