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Nerdy, Stocky, And Stylin' (12/21/00)
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Finally, a viable strategy for selling all those Cubes currently clotting the arteries of the retail channel like so much... artery-clogging stuff. Word on the street is that those rebates aren't working nearly as well as Apple had hoped, and so evidently the company has fallen back on Plan B: product placement on highly-rated TV shows. At the top of the list is the big gun, The Drew Carey Show. The idea here is to enhance the Cube's image as a glamorous status symbol by associating it with a fat, crew-cut geek who can't hold onto a woman. Really, what could possibly be more effective?
Well, okay, that's not really Apple's plan at all. As faithful viewer Matt Bieber reports (and we ourselves witnessed personally), as of last night's episode, Drew does indeed now have a Cube on his desk at work, complete with matching 15-inch flat-panel Studio Display. But since Drew is the end-of-the-20th-century Everyman, clearly Apple is trying to market the Cube as the choice of Midwestern beer-drinking regular guys-- instead of just rich executives or arty people with trust funds. That ought to pump up those holiday sales numbers, right? And hey, if it doesn't, at least Mimi's continuing iMac upgrades (we're pretty sure we glimpsed an Indigo one last night) should help on the consumer end of things... provided, of course, that Apple continues its aggressive push to corner the "abrasive women who wear too much makeup" market.
Meanwhile, Drew's a cubicle-dwelling middle manager at a department store-- yet he has a Cube and an LCD display on his desk. Excuse me, but can we quit our jobs, move to Cleveland, and work for Winfred-Louder, too? Heck, even the guys in the mail room probably at least have iMacs to play with. Then again, Drew just married his male boss; maybe that's why he gets to drive the sweet Mac set-up. We suspect there are limits to how low we'd sink to get a Cube at work, and we're not eager to find out what those limits are...
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And Now For A Word From Our Sponsors |
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 | | The above scene was taken from the 12/21/00 episode: December 21, 2000: Does 600 MHz sound dangerously fast to you? Don't worry; rumor has it that Apple may instead ship a safe and sane 533 MHz G4 instead. Meanwhile, MacMall's clearance page hints that Apple may be preparing to revamp all of its product lines, and somehow Drew Carey scored a Cube at work...
Other scenes from that episode: 2756: Laugh? I Thought I'd Die (12/21/00) Are you one of those guys who was ranting wildly and foaming at the mouth about how unacceptable it is that Apple will only be at 600 MHz when the next Macworld Expo rolls around in a few weeks? If so, you might want to sit down, take a few deep breaths, and keep that prescription bottle within easy reach... 2757: Steve's Bag FULL Of Toys (12/21/00) If the pessimistic prospect of a Power Mac G4/533 leaves a nasty taste in your mouth, why not sample a bit of unbridled optimism? Remember, Steve loves surprises, and the odds of him walking out on that stage and not unleashing a horde of impressive new gear are pretty darn slim...
Or view the entire episode as originally broadcast... | |  |
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