We Will Call It "Mini-Mac" (12/29/00)
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Do you ever wonder what happens to Apple's remaining inventory of existing Macs when a new line gets released? Generally Apple's pretty good at flushing the channel. Heck, with Commander Steve's Iron Veil of Secrecy firmly in place, that's one of the only ways that Apple-watchers can anticipate new hardware introductions; when Apple cuts prices and bleeds the channel dry, chances are there's a refreshed version waiting in the wings. Still, we have to assume that Apple can't ever sell all of the old models before the replacements show up, so what happens to the stragglers? Usually they just wind up marked down still further and sold at fire sale prices, but what if there are so many leftover previous systems, they'd cut heavily into sales of the new products?
We have a sneaking suspicion that Apple faced exactly that problem when the revamped iBooks surfaced this past summer. With some striking new colors, a refined enclosure, faster processors, lower prices, and options like FireWire and DVD-ROM, the new iBooks made the older Blueberry and Tangerine models look... well, not all that attractive anymore. So what happened if Apple had discovered, say, two or three forgotten warehouses full of last year's model that remained unsold? We suppose that the company could cannibalize them for parts, or donate them to local schools, or something like that-- but instead, it appears that Apple found a company willing to take the whole batch off its hands for cheap. Faithful viewer Chris Nolte noticed that Nintendo's latest incarnation of its venerable Game Boy franchise looks hauntingly familiar: take a gander at the upcoming Game Boy Advance and tell us that it doesn't remind you of a certain discontinued consumer laptop we all know and love.
Nintendo game machines that look like Apple consumer systems are nothing new; Nintendo 64 consoles have long come in colors almost identical to Apple's old iMac fruit flavor lineup. But this is the first time we've realized that Nintendo isn't just aping Apple's design sense-- the company is actually buying up unsold Apple inventory and then running them through some sort of ingenious miniaturization machine. Oh, sure, even though Nintendo's page (which happens to be plastered with photos of Blueberry and Tangerine goodness) tries to throw us off with a note about how the "actual system colors are not final and are subject to change," we know the real story. The only circumstance in which Nintendo will switch colors is if the Game Boy Advance is delayed until after the next iBook revision-- in which case we're sure it'll be available in Indigo and Key Lime.
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| | The above scene was taken from the 12/29/00 episode: December 29, 2000: The bloom is off the iCEO, as Steve makes MarketWatch's list of losers in the year 2000. Meanwhile, the New York Times trashes the Pentium 4 while talking up the PowerPC, and Nintendo appears to be buying up and shrinking old Apple inventory to create its new game systems...
Other scenes from that episode: 2769: Branded With A Big Fat "L" (12/29/00) The man returned to the company he cofounded a quarter of a century ago, staunched a billion dollars a year in financial bleeding, restored the strength of the Apple brand, and introduced a paradigm-breaking all-in-one computer that prompted three straight years of profitability and launched a worldwide lust for bright colors and translucency in everything from toothbrushes to kitchen appliances... 2770: Undercover Evangelism (12/29/00) Amid the rabid Apple-bashing that is sure to surface in the media over the course of the next few months, it's nice to know that Uncle Steve won't be in the doghouse alone. Since Apple's not the only tech company facing nasty badness right now, hopefully we can expect a slew of negative coverage about all sorts of high-profile corporations for our unending entertainment...
Or view the entire episode as originally broadcast... | | |
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