Back to School (12/18/97)
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MacOS Rumors and other sites are discussing Apple's plan to push back into the educational market-- one of the two core markets (along with "content creation") identified by Steve Jobs as Apple's targets for the foreseeable future. Until now, we hadn't seen much of a visible commitment to regaining ground lost in this market to Wintel systems, such as those schools switching over because of Intel's "migration grants." (Remember Yale?)

It seems that Apple's new strategy focuses primarily on heavy price cuts for development-related technologies like WebObjects, Rhapsody, and even possibly portions of Rhapsody source code. On the hardware end, Apple plans to have an Education area up and running in the build-to-order Apple Store by March. And these are nice plans.

But what we're not sure about is whether easier ordering and cheap/free development tools can compete with millions of dollars of free equipment in the form of Intel's migration grants. Seriously, if you were in charge of balancing your university's budget, which would you choose?

 
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The above scene was taken from the 12/18/97 episode:

December 18, 1997: (Sorry—this was before we started writing intro text for each episode!)

Other scenes from that episode:

  • 280: More on MS-Rhapsody? (12/18/97)   Reality just recently posted a neat little month-old tidbit that adds fuel to the rumors about Microsoft window-shopping for outside OSes (no pun intended). It seems that an Apple Road Show worker had been instructed by the higher-ups "not to confirm or deny Rhapsody's existence."...

  • 282: Official: No CEO by 1998 (12/18/97)   Apple's Official Naysayer Katie Cotton has officially announced what we've all known for some time: that Apple's not going to name a new CEO by the end of the year. The announcement is at InfoWorld. No one's surprised to hear that Apple won't magically produce a CEO in the next two weeks, especially given the fact that there are no serious candidates right now...

Or view the entire episode as originally broadcast...

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