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Fourth Time's The Charm (2/16/01)
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Good lord, it's just like Lucy pulling the football away; Macworld has an "exclusive" story on how Apple is supposedly "considering" attending a Mac-themed trade show in the United Kingdom again. If you're rolling your eyes in disbelief, we can't say we blame you; after all, we're been here before. Many, many times.
Apple's history with UK-based expos isn't exactly sunshine and lollipops. Let's see, here... First, Steve and company pulled out of Apple Expo '98 when the show's organizers tried to make the event cross-platform. We can't entirely fault Apple with that decision. Then Apple Expo '99 got "postponed" by Apple, who instead committed to making Apple Expo 2000 the biggest, baddest event ever. But then came the topper: Apple committed to a huge presence at Apple Expo 2000, complete with one of those patented seat-filling Stevenotes-- and again, bailed at the last minute. (It turns out that Steve decided he'd rather keynote at Internet World instead, which was scheduled for the same week. Of course, then he bailed on Internet World, too-- reportedly because he felt the ceiling at the convention center was too low. You can't make this stuff up!)
So here's the latest in this saga of "fool me four times, shame on my parents for dropping me on my head when I was a child": apparently "Apple US and European personnel" have been engaged in active discussion with MacExpo Events Ltd about the possibility of attending a second European Mac-themed show to balance the Paris Expo, which was reportedly too "French-centric" for many UK Mac fans. Last year, UK exhibitors threw down their own independent Mac show, sans Apple, called "The Expo 2000," and it was a success, drawing over 10,000 attendees. Its sequel, "MacExpo," is slated to take place in late November-- and this time around Apple might even show up. But if you put any money on it, we need to have a little talk about your trust issues.
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SceneLink (2870)
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 | | The above scene was taken from the 2/16/01 episode: February 16, 2001: No matter how hard he tries-- and believe us, he's trying-- Mike Dell just can't seem to get called "beleaguered." Meanwhile, the titanium PowerBook G4 exhibits some rather shocking tendencies, and Apple is actually considering attending a UK expo again...
Other scenes from that episode: 2868: Mike Dell: Eyes On The Prize (2/16/01) Hey, kids, it's time once again to check in on Mike Dell and the state of his dangerous copycat obsession with Steve Jobs! When last we examined this fascinating phenomenon, Mr. Dell was trying hard to channel the very essence of Steve by appropriating elements of last January's Expo Stevenote; three weeks after Apple's iCEO-for-life discussed the continued viability of the personal computer and its evolution as the hub of the modern digital lifestyle, Mike was off in London telling anyone who would listen about how "the PC will remain central to people's lives" as "the center of an entertainment system."... 2869: Van Der Graaf PowerBook (2/16/01) Call it "sour grapes gone obsessive," if you will, but ever since we, your friendly AtAT staff, finally came to terms with the cold, hard truth that we will never own a Titanium PowerBook G4 (well, at least not until Apple has released six or seven successors to the current model), we've been engaging in a mild degree of relief when certain "imperfections" come to light...
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