More Pieces Of The Puzzle (4/5/01)

In other Apple retail store news, the Mac Observer claims to have secured further evidence to back up AppleInsider's recent claim that Minneapolis will be getting a brick-and-mortar Apple store of its own. Apparently Apple has an open listing at for "technical support specialists" to work in Minneapolis, and we have to admit that the description of the position is certainly pretty cloak-and-dagger: "Technical support specialists needed for special project for Apple Computer." "Special project"? Gee, what sort of "special project" do you suppose would require "extensive Macintosh knowledge" and "customer service skills"? (Why didn't they just throw "cash register and checkout experience" in there, too?)

For further clues as to the nature of this mysterious "special project," consider that one anonymous Mac Observer source had applied for the position and was actually contacted by an Apple rep. The applicant asked what the "special project" was, and was told only that it was "a secret." The applicant pressed further: was it an Apple store? Once again: it's "a secret." That's not proof, of course, but a "no comment" always makes us more than a little suspicious.

Intrigued, we decided to wander over to ourselves and see what we could find-- and whaddaya know? There's an identical job posting for this "special project" in Chicago. Now unless you have a really short memory (say, ten or twelve seconds), you probably recall that Chicago was just confirmed as a future Apple store location by the owner of the Michigan Avenue storefront that Apple leased. The fact that both job listings match word-for-word (other than the location) hints pretty strongly that, yes, this "special project" is indeed Apple's push to open its own boutiques. So, congratulations, Minneapolis; while it's still not official, we're convinced that you'll be welcoming your very own Apple store soon enough.

And isn't this interesting? We found more of those "special project" job listings-- in Dallas, TX, Columbus, OH, and Birmingham, AL. The more perspicacious among you may draw your own conclusions. And if the rest of you are wondering what this fact implies, well, we'd tell you... but it's a secret.

SceneLink (2971)
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The above scene was taken from the 4/5/01 episode:

April 5, 2001: The mothership's still keeping mum, but the owner of a Chicago storefront confirms that Apple has signed a long-term lease. Meanwhile, provides further clues that Apple retail stores are headed for Minneapolis (and a few bonus surprise cities), and a rare interview with Steve Jobs settles the mystery of the Tokyo Suit once and for all...

Other scenes from that episode:

  • 2970: Chicago: Officially Official (4/5/01)   More on the Apple retail store front: those of you in the Windy City can officially start the party. According to an article in the Chicago Tribune, the owner of that choice Magnificent Mile storefront that Apple was eyeing has confirmed that the ink is now officially on the paper: Steve signed a "long-term lease."...

  • 2972: Get Your USRDA of S. J. RDF (4/5/01)   Running low on Steveosity? Need a heaping helping of Steve to get you through the rest of the week? Is your life not as Stevelicious as it probably should be? You're in luck; The Age has just published a lengthy article on everyone's favorite CEO-- and it's an interview!...

Or view the entire episode as originally broadcast...

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