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Yum! Apple-Flavored Chips (5/8/01)
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Okay, so as of yesterday, Apple has tumbled to the fact that it's planning to open its own retail stores. We're glad that Steve and friends have finally come clean, but of course there's a distinct drawback to this development: what are we all supposed to speculate about now? Well, fear not, rumor addicts: faithful viewer Rich was quick to point out that The Register is digging up the whole "Apple PDA" issue yet again. Those of you who have been speculating about All Things Apple since the demise of the Newton way back in '98 know full well that the corpse of the Apple handheld rumor gets unearthed more frequently than most people wash their hair, but somehow, it just never gets old.
According to The Reg, here's the latest "evidence" that Apple is looking to re-enter the market it created with the MessagePad nearly eight years ago: a job posting at Apple's site seeking a "Microprocessor Development Project Manager." Why is that necessarily tied to a handheld project, you ask? Well, The Reg claims that the focus on managing processor production "across processor vendors" is "a dead giveaway," though personally we don't see the logic. Then again, those folks know scads of useful facts about the high-tech business, whereas the AtAT staff is far more useful as a fount of Brady Bunch trivia. It all balances out in the end, but we're just going to give them the benefit of the doubt on this one.
There are several nice factors to this latest development in the Apple PDA game. For one thing, the job posting is from Apple's own site, so there's little reason question its validity. For another, even if you choose to ignore The Register's insistence that the position is handheld-centric, you're left with an even more intriguing possibility: that the "future Apple computer products" destined to use these Apple-produced chips are in fact just new Macs. Suddenly we're back to the rumor that Apple may start churning out its own PowerPCs so as not to be tethered to Motorola any longer. It's two-for-one day here in Rumorville!
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 | | The above scene was taken from the 5/8/01 episode: May 8, 2001: Apple finally admits that it's going to open its own retail stores; now what are we going to speculate about? Meanwhile, Apple is looking for a Microprocessor Development Project Manager, reviving talk of an Apple handheld device, and following the recent tech stock collapse, Apple employees are losing their wheels to overworked repo men...
Other scenes from that episode: 3037: Finally: It's Officially Official (5/8/01) Geez, try to take one day off to deal with personal matters, and what happens? Our AirPort Base Station decides to fry its capacitors, a database server eats its own hard disk for lunch, and Apple (evidently worn down by our consistently witty barbs) finally gets with the love on the whole Apple retail stores gig and owns up to the plan publicly-- conveniently enough, at a time when we're so overwhelmed with hardware failures and personal stuff we couldn't actually produce a soap opera about it we tried... 3039: Let's Get Sushi And Not Pay (5/8/01) Chalk up yet another byproduct of the Dot-Bomb: repo men working overtime to snatch back all those fancy cars. You know the ones; all those Beemers, Benzes, and Batmobiles that stock-option millionaires bought at the height of the Bubble Economy before somebody grabbed a calculator and actually started doing the math...
Or view the entire episode as originally broadcast... | |  |
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