Two Ri(c)ks, No Waiting (7/11/01)
SceneLink
 

"And lo, there was a great earthquake; and the sun became black as sackcloth of hair, and the moon became as blood; and the staffs of the Two Mag Rags were thrown into disarray." Will next week's Stevenote therefore mark the end of the world? We haven't noticed any earthquakes, bloody moons, or hairy suns lately, but the fact that both of the largest Mac-centric print publications have announced new editors-in-chief in the past three days has us a little nervous, as far as omens of imminent doom are concerned.

On Monday, MacCentral reported that Macworld's Andy Gore was stepping down to "pursue other interests," and would be replaced as editor-in-chief by former MacWEEK bigwig Rick LePage. At the time, we didn't think much of it; it's just normal churn in the thrill-a-minute world of publishing, we figured. But then today we noticed a press release that made our blood run cold. Ancient prophesy is coming true, and MacAddict has also hired a new editor-in-chief: one Rik Myslewski, who is, among other things, an eight-year veteran of the ill-fated MacUser. In short, we've got new EICs crawling out of the woodwork, and stars falling from the sky can't be too far off.

Is the timing just a coincidence? For both major Mac magazines to replace their head honchos in the same week strikes us as just a smidge too unlikely-- especially when that week just happens to be the one prior to the biggest Macworld Expo ever. And they both just happen to be named Ri(c)k? No sir, we don't buy it. Between the omens and the thought of some sixty thousand Mac faithful descending upon the Big Apple to bask in the Glory of Steve, well, it's tough to ignore the possibility of something of serious religious significance going down. "WARNING: In the event of Rapture, this Mac will become unmanned!"

Of course, it's possible we're overreacting just a little. We'll only be really worried if Apple's staff is handing out robes to attendees on the way into the keynote in a week. In the meantime, we wish the two Ri(c)ks success at their new gigs-- provided they're both spared the almighty wrath of Steve, that is.

 
SceneLink (3171)
And Now For A Word From Our Sponsors
 

Mash-ups and original music by AtAT's former Intern and Goddess-in-Training

Prim M at YouTube
 

The above scene was taken from the 7/11/01 episode:

July 11, 2001: The debate over authenticity of the G4 "spy photos" rages unabated, even as Apple allegedly demands the removal of the controversial images. Meanwhile, financial analysts appear to be giving Apple the benefit of the doubt just prior to next week's quarterly earnings report, and both major Mac magazines have announced new bigwigs, presaging cosmic upheaval at next week's Expo...

Other scenes from that episode:

  • 3169: Let's Call The Whole Thing Off (7/11/01)   Wow, little did we know that a few blurry spy photos allegedly revealing next week's new Power Macs would ignite such a firestorm of international controversy. Evidently everyone's a little on edge in this final week before the Stevenote...

  • 3170: You Can't Hit Me; I'm Catlike (7/11/01)   Price war, shmice war-- at least, that's what Apple may be saying next week. We've already mentioned pundit Tim Bajarin's recent opinion that once the slaughter is over, most of the surviving PC manufacturers will have abandoned the consumer market for the colder cash of sales to Big Business, leaving Apple and Sony to slug it out for the attention of the average shmoe...

Or view the entire episode as originally broadcast...

Vote Early, Vote Often!
Why did you tune in to this '90s relic of a soap opera?
Nostalgia is the next best thing to feeling alive
My name is Rip Van Winkle and I just woke up; what did I miss?
I'm trying to pretend the last 20 years never happened
I mean, if it worked for Friends, why not?
I came here looking for a receptacle in which to place the cremated remains of my deceased Java applets (think about it)

(1287 votes)
Apple store at Amazon

As an Amazon Associate, AtAT earns from qualifying purchases

DISCLAIMER: AtAT was not a news site any more than Inside Edition was a "real" news show. We made Dawson's Creek look like 60 Minutes. We engaged in rampant guesswork, wild speculation, and pure fabrication for the entertainment of our viewers. Sure, everything here was "inspired by actual events," but so was Amityville II: The Possession. So lighten up.

Site best viewed with a sense of humor. AtAT is not responsible for lost or stolen articles. Keep hands inside car at all times. The drinking of beverages while watching AtAT is strongly discouraged; AtAT is not responsible for damage, discomfort, or staining caused by spit-takes or "nosers."

Everything you see here that isn't attributed to other parties is copyright ©,1997-2024 J. Miller and may not be reproduced or rebroadcast without his explicit consent (or possibly the express written consent of Major League Baseball, but we doubt it).