We Are Cooler Than You (8/21/01)
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Well, lookee what we found in our inbox this morning: an email coupon from the Apple Store! That's right, kids; because we're such big important soap opera producers and we have massive amounts of clout and pull in the Mac community, Apple has seen fit to suck up to us in a huge way by offering us fifty bucks off our next Apple Store purchase of $999 or more. See? Celebrity does have its privileges. (dances and sings à la Eric Cartman:) "We have a cooouuu-pon, we have a coooouuuuu-pon, we are so speeeee-cial, you do not haaaaaave one..."

What's that? You got one of these things, too? Oh. Never mind. Evidently this is less about fame and clout and more about trying to clear excess inventory by waving fifty bucks under the nose of every vaguely bipedal organism that has ordered from the Apple Store in the past and passes a routine credit check. Bummer. Still, though, while our egos have taken a small hit, we're determined to make the most of this situation. For instance, did you happen to notice that this amazing $50-off promotion is only valid until September 7th? That fact is more than just interesting; it's downright noteworthy.

See, while that September 7th date doesn't exactly jibe with another certain early-September promo expiration date, it's close enough to make you go "hmmmmmmm." We speak, of course, of that PowerBook deal that surfaced last June; buy a PowerBook G4 and get an external CD-RW drive for free-- but only until September 3rd. September 3rd, September 7th-- what's the difference? (So help us, if you say "four days" with a smug expression on your face, we may have to smack you. Now behave. We're going somewhere with this.)

We put it to you, then, that Apple is currently running not one, but two inventory-clearing promotions, both of which just happen to end in the first week of September. We're particularly intrigued by the fact that the Apple Store coupon is good on purchases of $999 or more-- say, isn't that the price of an entry-level iMac? If these aren't strong hints that Apple's got some new hardware (a refreshed PowerBook? a new iMac?) up its sleeve and ready to spring on us sometime within the next three or four weeks, then we'll be a Ballmer's uncle. "No new hardware in Paris" indeed; let's see what Steve's got simmering for the weeks leading up to the Paris show, shall we?

 
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The above scene was taken from the 8/21/01 episode:

August 21, 2001: Steve Jobs drives a dagger through our hearts by pre-announcing that there will be no new hardware at the Apple Expo in Paris next month. Meanwhile, a $50-off coupon from the Apple Store gives us faint hope that we'll see new toys before the Expo, and the long-awaited Mac OS 9.2.1 is finally here! Now, why did we want it, again?...

Other scenes from that episode:

  • 3254: It's Over Before It Started (8/21/01)   Well, what we have here is your classic "good news, bad news" type of situation. So which do you want first? (This is the part where everyone in the viewing audience says in unison, "Why, we'd like the good news first, please, o Exalted Ones."...

  • 3256: Get It While It's Useless (8/21/01)   Heads up, compulsive updaters: according to The M@d H@tter (we swear, that boy never sleeps), Apple has finally quietly released Mac OS 9.2.1 to the unwashed masses. Yes, no longer must you hock your grandmother's jewelry to buy a new iMac or Quicksilver Power Mac just to break the long-standing 9.1 barrier, nor must you warp straight into Mac OS X and give up speed and compatibility; 9.2.1 can now be yours for the downloading...

Or view the entire episode as originally broadcast...

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