It's ALWAYS 8 To 10 Weeks (11/21/01)
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Trade with your friends; collect them all! Maybe you're the type who collects stamps, or coins, or bottle caps à la Bert from Sesame Street. Us? We collect Apple sales promotions. Imagine our glee, then, to find that there are two new ones to stick in the scrapbook today! (And by the way, yes, we know we have no lives, so you needn't bother telling us. What tipped you off, genius, the fact that we've been producing an Apple-themed 'net-based soap opera for over four years now?)

The first new promo is perhaps a bit surprising: dubbed "Play More, Pay Less," it offers customers a $100 mail-in rebate on the purchase of any new iBook. Why is this surprising, you ask? Well, for one thing, it's been widely reported that the iBook is already Apple's best-selling Mac by far, so juicing its sales numbers (instead of, say, the iMac's) seems slightly misdirected. Plus, we seriously doubt that yet another iBook revision is in the cards for January after last month's feature boost, so we can't imagine that this is about clearing inventory. For whatever reason, though, if you've been toying with the idea of buying an iBook, doing so before December 31st will get you a check for a hundred bucks-- some eight to ten weeks down the line.

The other promo may strike you as slightly less dramatic, as it's purely a software deal-- but it's still worth mentioning. Perhaps as an effort to keep sales of Apple's more modest productivity suite from dropping through the floor now that Office v.X is available, "Work Has Its Rewards" is a promotion that grants AppleWorks 6.2 customers a free copy of The Sims or (for those who already own The Sims) The Sims House Party Expansion Pack. We suppose the idea is that all work and no play makes Jack a dull boy, but since that free game isn't going to arrive for (all together, now) eight to ten weeks anyway, Jack can expect to be a very boring guy for at least another couple of months. Still, though, free game by mail; always a nice thing. That concludes today's broadcast of Promo Playhouse. Now get out there and spend.


 
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The above scene was taken from the 11/21/01 episode:

November 21, 2001: Phil Schiller notes that Apple's full transition to Mac OS X will conclude next March. Meanwhile, word on the street is that the iPod is a hot seller, and may get hotter before the holidays are through, and Apple announces two new promos for customers who like to get checks and merchandise in the mail...

Other scenes from that episode:

  • 3409: Dr. Jeckyll And Dr. Jeckyll (11/21/01)   Reality check: as much as we love Mac OS X (particularly now that the advent of version 10.1.1 means the system actually runs rather than hobbles), it's still not "the" face of the Macintosh. True, Mac OS X is preloaded on every new Mac and has been for six months, now, but the fact of the matter is that when those sparkly new Macs are pulled from their boxes, plugged in, and powered up for the first time ever, their owners will still find themselves face to face with Mac OS 9 in all its Platinum glory...

  • 3410: The iPod: iStockingStuffer (11/21/01)   We mentioned yesterday that we didn't have any hard numbers on how well the iPod is selling, and we still don't-- but the same Wall Street Journal article which reports that Apple is planning to complete its transition to Mac OS X by next March also quotes jolly old Phil Schiller as saying that sales of the "breakthrough" digital music player are "looking very good."...

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