As the Apple Turns: Scene 348: It'll Never Catch On (1/11/98)

It'll Never Catch On (1/11/98)

Well, we've come to the end of another MacWorld Expo, and the next U.S. event is in July. But IDG Expo Management evidently aren't satisified with just changing the location of the summer MacWorld Expo from Boston to New York. In a desperate grab for higher and broader attendance, they are apparently changing the name of MacWorld Expo/New York. According to Webintosh, the newly-relocated show will be called "MacWorld Expo + Creative World."

"Creative World?" Puh-lease. It's one thing to move the show to New York because of that city's higher concentration of "content creators," but to give it such an insipid name to belabor the point borders on the absurd. We agree that Boston wasn't the best place to hold the yearly shindig-- having to break the event across two venues was incredibly inconvenient (although having to jump back and forth between the World Trade Center and the Bayside Expo Center lent the whole affair a lovely Kafkaesque quality), and the unending downtown construction turmoil gave the city all the charm of London during the Blitz...

...Oh, all right, we'll just come out and admit it: we're bummed because we now have to travel to make it to the Expo. It used to be so nice just to hop on the T to South Station, but now we're going to have to drive four hours to New York, get a hotel room, and eat in restaurants for a week. Sigh. So we're bitter-- but even if we weren't, we'd still think "Creative World" is a stupid name.

SceneLink (348)

And Now For A Word From Our Sponsors

As an Amazon Associate, AtAT earns from qualifying purchases

The above scene was taken from the 1/11/98 episode:

January 11, 1998: (Sorry—this was before we started writing intro text for each episode!)

Other scenes from that episode:

349: Marketshare on the Rise (1/11/98) Could it be possible? According to Reality, there's a report from PCData which shows Apple's market share up a full percentage point at the end of last year. That study apparently claims Apple's slice of the computing pie to be 5.9%. An increase in Apple market share?...
350: Live Long and Prosper (1/11/98) MacOS Rumors is talking about the "Star Trek: The NeXT Generation" project again. "Star Trek," you may recall, was the Apple project to get System 7 running on Intel chips. The project succeeded, but then had its plug pulled due to various political and financial reasons...

Or view the entire episode as originally broadcast...


	Like K-pop, but only know the popular stuff? Expand your horizons! Prim M recommends underrated K-pop tunes based on YOUR taste!


	DISCLAIMER: AtAT was not a news site any more than Inside Edition was a "real" news show. We made Dawson's Creek look like 60 Minutes. We engaged in rampant guesswork, wild speculation, and pure fabrication for the entertainment of our viewers. Sure, everything here was "inspired by actual events," but so was Amityville II: The Possession. So lighten up. Site best viewed with a sense of humor. AtAT is not responsible for lost or stolen articles. Keep hands inside car at all times. The drinking of beverages while watching AtAT is strongly discouraged; AtAT is not responsible for damage, discomfort, or staining caused by spit-takes or "nosers." Everything you see here that isn't attributed to other parties is copyright ©,1997-2024 J. Miller and may not be reproduced or rebroadcast without his explicit consent (or possibly the express written consent of Major League Baseball, but we doubt it).