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Marketshare on the Rise (1/11/98)
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Could it be possible? According to Reality, there's a report from PCData which shows Apple's market share up a full percentage point at the end of last year. That study apparently claims Apple's slice of the computing pie to be 5.9%.
An increase in Apple market share? I understand all the words, but when you put them all together it just doesn't compute. We've had to live with decreasing market share for so long, an increase is as foreign as an 8-track tape. (And before you go jumping down our throats about how cool 8-tracks are, rest assured that we have an 8-track player and are well aware of their funky appeal, thank you very much.)
Still, when you think about it, it's not all that hard to imagine. CompUSA is a pretty big computer seller, right? And Mac sales in the last quarter jumped from 3% to 7% of their total sales in the "plain-vanilla" stores, and from 3% to a whopping 14% in the "Apple Salon Store"-outfitted outlets. When you consider those numbers, it makes an overall Apple marketshare increase of 1% seem plausible. Suppose it'll keep growing?
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SceneLink (349)
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And Now For A Word From Our Sponsors |
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 | | The above scene was taken from the 1/11/98 episode: January 11, 1998: (Sorry—this was before we started writing intro text for each episode!)
Other scenes from that episode: 348: It'll Never Catch On (1/11/98) Well, we've come to the end of another MacWorld Expo, and the next U.S. event is in July. But IDG Expo Management evidently aren't satisified with just changing the location of the summer MacWorld Expo from Boston to New York... 350: Live Long and Prosper (1/11/98) MacOS Rumors is talking about the "Star Trek: The NeXT Generation" project again. "Star Trek," you may recall, was the Apple project to get System 7 running on Intel chips. The project succeeded, but then had its plug pulled due to various political and financial reasons...
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