Soggy Fans & Icky Parking (3/11/02)
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So we're hearing mostly good things about this past weekend's grand opening of the Apple retail store at The Streets At Southpoint in Durham, North Carolina, which is music to our ears. We were worried that after 27 stores and a three-month break, Mac fans might not be so juiced as to line up early just to get into Yet Another Retail Store; after all, they all pretty much look the same, you know. And even though the Southpoint location is the first in that geographical area, there's been so much exposure of the store's immutable interior that we were a little concerned that even the most fanatical Mac users might be too jaded to give up a Saturday morning snooze-in just to hang at the mall.

Happily, our fears proved unfounded; faithful viewer Phil pointed out an article in The Herald-Sun which quotes the Apple store's assistant manager as saying, "We had people waiting outside at 6 AM in the rain." Granted, that's not the "two freaks who drove 1300 miles in a flaming Yugo to get in line three weeks in advance" sort of story we were accustomed to hearing last year, but hey, given the circumstances, we consider waiting for four hours in the rain to be a pretty hardcore move. All told, "about 200 people were waiting in line" when the store opened its doors. To those 200 people: we salute you. You are a credit to your mania.

For what it's worth, the early birds enjoyed more benefits than just lack of sleep, soggy clothes, and the joy of being some of the first to cross the threshold into Apple's latest Retail Utopia; they also probably got to miss most of the traffic nightmares. In what must have been a spectacular display of poor planning, the new mall drew some 50,000 shoppers, all of whom had to duke it out for 6,400 parking spaces-- a scene that some described as "insanity" and "worse than Christmas," but which we like to think of as "the climactic scene in Mad Max 2: The Road Warrior." See, kids? Sometimes obsession really does pay off!

Speaking of obsession, we can't help but notice that the "Coming Soon" section has once again vanished from Apple's retail page. From this we infer that Apple doesn't plan to have another store ready for a grand opening this coming weekend, which means the company is starting up slowly after its store-opening hiatus. That's probably wise; after three months of inactivity, we wouldn't want Apple to pull a groin muscle or anything. (Metaphorically speaking, of course.) Maybe the week after...

 
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The above scene was taken from the 3/11/02 episode:

March 11, 2002: Turns out that the deck was stacked against the G4 in a major way as far as those SPEC benchmarks are concerned. Meanwhile, the Apple Store started selling DVD movies, even as shoppers killed for parking spaces at The Streets At Southpoint, the site of Apple's latest retail triumph...

Other scenes from that episode:

  • 3619: "No Supercomputer" THIS (3/11/02)   Sigh, we hate it when the rest of the industry can't stay in character. Look, people, we're the soap opera, right? So when an allegedly technically astute German computer magazine starts publicly lambasting Apple for calling the Power Mac G4 a "supercomputer" because its testing using the industry standard SPEC benchmarks reveals that, for floating point operations, a 1 GHz G4 processor is a total dog on quaaludes compared to even a relatively ancient 1 GHz Pentium III, our role is to bask in the drama, wring our hands, and milk it for all it's worth and then some...

  • 3620: Playing To The Popcorn Set (3/11/02)   Boy howdy, the menu just keeps on getting bigger! If you thought all you could get via Apple's online WebObjects-based purchasing system was Macs, think again; since it first started logging hits over four years ago, Apple has gradually mixed in a hearty selection of zesty software and lip-smackin' accessories to satisfy all but the biggest appetites...

Or view the entire episode as originally broadcast...

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