Making Liars Of Us? (1/17/98)
SceneLink
 

Wouldn't you know it? Not three hours after we tell you that Apple's not going to advertise during the Super Bowl, MacOS Rumors goes and mentions that a "reliable source" has informed them otherwise. According to this source, Apple has actually bought two ad slots during the big game, during which it will probably show the new 15-second "Think Different" commercials featuring Muhammad Ali-- you remember, the ones that Steve Jobs showed during the November 10th brouhaha. This info, by the way, directly contradicts the words of Apple spokeswoman Rhona Hamilton (What? No Katie Cotton?), who stated in a ZDNet article that Apple wouldn't be spending the dough on the "outrageous" fees this year. (So if Rumors' source is right, he's better connected than Apple's own spokespeople.)

But that's not the interesting part. Rumors also has a translated excerpt from an unnamed Dutch newspaper (now that's getting obscure! Way to go, Rumors!) which details how, last month, an American film crew was filming a recreation of the Khmer Rouge revolution in Phnom Penh. So here's the interesting part: That recreation was filmed for a commercial for an "upon this time unknown software firm" (!) which was meant to be broadcast during the Super Bowl. Reportedly this commercial shows footage of famous revolutions in order to represent a "technological revolution," all as part of a "Think New Ideas" ad campaign. Sound like anyone we know?

Well, don't get too excited. Based on what AtAT's been able to dig up, the Khmer Rouge commercial probably isn't an Apple commercial (though it sure is a pretty obvious rip-off of Apple's "Think Different" style) after all. See, it wasn't just a goofy translation-- there really is a marketing agency called "THINK New Ideas," and they have a number of software companies on their client list. Among them are Netscape and-- get this-- Microsoft. So the real question is, which company is planning on showing such an Apple-like commercial during the Super Bowl? (If it's a Windows 98 commercial, we'll ralph.)

 
SceneLink (366)
And Now For A Word From Our Sponsors
 

From the writer/creator of AtAT, a Pandemic Dad Joke taken WAYYYYYY too far

 

The above scene was taken from the 1/17/98 episode:

January 17, 1998: (Sorry—this was before we started writing intro text for each episode!)

Other scenes from that episode:

  • 367: The Ides of March (1/17/98)   The Personnel Shuffle is still the dance of the day at Apple, at least if Mac the Knife is correct. The circuitous implement warns that the entire Apple sales department may be shown the door within the next two months, at which point a mysterious third party will be brought in to take over...

  • 368: Now THAT'S a Re-Org (1/17/98)   Just for the sake of perspective, we thought we'd point you towards the Reuters article which details the recent woes of hard-disk-manufacturer Seagate. Seagate, as you may know, is the world's largest manufacturer of hard drives, and right now they're taking a serious beating due to a glut in the market. Seagate's restructuring includes such drastic measures as the closing of plants and design centers, "consolidation" of domestic media operations, and a significant reduction in its sales and marketing efforts all over the globe...

Or view the entire episode as originally broadcast...

Vote Early, Vote Often!
Why did you tune in to this '90s relic of a soap opera?
Nostalgia is the next best thing to feeling alive
My name is Rip Van Winkle and I just woke up; what did I miss?
I'm trying to pretend the last 20 years never happened
I mean, if it worked for Friends, why not?
I came here looking for a receptacle in which to place the cremated remains of my deceased Java applets (think about it)

(1287 votes)
Apple store at Amazon

As an Amazon Associate, AtAT earns from qualifying purchases

DISCLAIMER: AtAT was not a news site any more than Inside Edition was a "real" news show. We made Dawson's Creek look like 60 Minutes. We engaged in rampant guesswork, wild speculation, and pure fabrication for the entertainment of our viewers. Sure, everything here was "inspired by actual events," but so was Amityville II: The Possession. So lighten up.

Site best viewed with a sense of humor. AtAT is not responsible for lost or stolen articles. Keep hands inside car at all times. The drinking of beverages while watching AtAT is strongly discouraged; AtAT is not responsible for damage, discomfort, or staining caused by spit-takes or "nosers."

Everything you see here that isn't attributed to other parties is copyright ©,1997-2024 J. Miller and may not be reproduced or rebroadcast without his explicit consent (or possibly the express written consent of Major League Baseball, but we doubt it).