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The Ides of March (1/17/98)
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The Personnel Shuffle is still the dance of the day at Apple, at least if Mac the Knife is correct. The circuitous implement warns that the entire Apple sales department may be shown the door within the next two months, at which point a mysterious third party will be brought in to take over. Talk about a drastic change!

Now, presumably the good news about this move (assuming for a moment that it's true) is that it doesn't sound like a cost-cutting measure. We sense the implication that Apple's sales department isn't being as effective as some would hope, and is being given the heave-ho in a paradigm shift so severe it's got Steve Jobs' fingerprints all over it. Of course, if this is a Steve plan, then it's just as likely that he'll change his mind at least three times over the next two months (witness, for example, how many times the fate of Newton has shifted), so only time will if the sales department will stay or go.

Say what you like about Apple, but it sure ain't boring.

 
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The above scene was taken from the 1/17/98 episode:

January 17, 1998: (Sorry—this was before we started writing intro text for each episode!)

Other scenes from that episode:

  • 366: Making Liars Of Us? (1/17/98)   Wouldn't you know it? Not three hours after we tell you that Apple's not going to advertise during the Super Bowl, MacOS Rumors goes and mentions that a "reliable source" has informed them otherwise...

  • 368: Now THAT'S a Re-Org (1/17/98)   Just for the sake of perspective, we thought we'd point you towards the Reuters article which details the recent woes of hard-disk-manufacturer Seagate. Seagate, as you may know, is the world's largest manufacturer of hard drives, and right now they're taking a serious beating due to a glut in the market. Seagate's restructuring includes such drastic measures as the closing of plants and design centers, "consolidation" of domestic media operations, and a significant reduction in its sales and marketing efforts all over the globe...

Or view the entire episode as originally broadcast...
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