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Don't Fence Us In (2/6/98)
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We had to share this with you: Faithful viewer Brian Boyars of TIGCMUMUG (the Insanely Great Carnegie Mellon University Macintosh Users' Group) told us about a fence at his university that is frequently painted to advertise "events and other random stuff." Well, on January 24th, 1998 (the fourteenth anniversary of the Mac) his users' group painted the fence with the six colors of Apple, complete with a "Think Different" tag and a nearby trashcan labeled "Intel Inside." Check out the photos here, but be warned that the load time is long.
Not only did we find this a somewhat touching (if strange) tribute to our computer of choice, but also it got the gears turning about guerrilla advocacy techniques. Let's take, for instance, the entirely hypothetical scenario in which there were AtAT viewers zealous enough about the magic of the Mac that they'd commit, say, misdemeanors to further Apple's cause. In this entirely hypothetical world, wouldn't it be interesting if six-color Apple logos started springing up all over the place, rendered in spray-paint on the sides of buildings? Or, say, right over the bunnymen on a Pentium II billboard? Picture, if you will, the smiling Mac OS logo stenciled under the "Where Do You Want To Go Today?" slogan on a subway-posted Microsoft ad...
...Of course, AtAT doesn't condone graffiti for any purpose. But it's a neat thought. And the nondestructive version of this tactic-- tricking out the Win95 systems at the local computer store/cybercafe/public library/college cluster with wallpaper that says "I wish I were a Mac"-- might be just as fun.
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SceneLink (428)
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 | | The above scene was taken from the 2/6/98 episode: February 6, 1998: All's quiet on the Apple front, as the Mac-using world recovers from the shock of seeing real advertising, which even rendered Don Crabb upbeat. Meanwhile, the newly-rechristened Filemaker, Inc. announces that its first directive is "Yuppie Officeware for All," and some Mac mavens at CMU bleed six colors all over their fence in celebration of the Mac's fourteenth birthday...
Other scenes from that episode: 426: Think Crabby (2/6/98) Few people are questioning the direction of Apple's new "Think Different" snail ad (at least judging by the press coverage, as well as the AtAT viewers who have responded to our survey so far). Everyone seems to think that hard-hitting, factual, product-based comparisons are exactly what Apple needs right now (and has needed for years)... 427: Filemaker's First Step (2/6/98) Now that the-company-formerly-known-as-Claris has cast off all products but its cornerstone database and re-emerged as Filemaker, Inc., We at AtAT were wondering what its first move would be. A promise to fix the lingering bugs in Filemaker Pro?...
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