Without question, the biggest buzz of the evening is Apple's new "Think Different" TV commercial, which is appropriately titled "Bunnies." If you weren't tuned in to ABC tonight, you missed a 30-second product ad that, amazingly, appears to be even more popular than the snail ad (at least if early feedback from AtAT viewers is any indication). Apple finally aimed their sights squarely at the dancing Intel Bunnymen, and we at AtAT are still basking in the afterglow. (We hate the Bunnymen. Period.) Mac OS Rumors has a Quicktime version for download, and we strongly suspect that Apple will post one very shortly as well.

It's nice to see Apple continuing to stress the performance advantage of the PowerPC, but we do wish they'd start trumpeting some of the Mac's other benefits as well. One step at a time, though... Getting the public at large to realize that the G3 is a seriously powerful chip is probably still the best strategy for the moment. If any of you are feeling particularly bored and childish, why not while away your hours of idleness by calling build-to-order Wintel manufacturers like Dell or Gateway and asking them to configure a system with one of those G3 processors in it, "you know, those ones that are twice as fast as a Pentium II? Oh, you don't sell those? Only Apple does? Okay, I'll call them instead. Thanx." Click.;-)

On a completely unrelated note, we take the arrival of this ad as rock-solid proof of our advanced psychic abilities, repeated failed attempts to partner with the Psychic Friends Network notwithstanding. Last night, Yours Truly dreamed of walking between towering buildings, when suddenly I spotted an unremarkable brown rabbit crouching in the grass. I stooped to gesture for it to approach, and it walked forward a few tentative steps, then leapt four feet in the air, hung there briefly in a deliciously cartoony fashion, kicked its little hind legs in my general direction, and then landed back on the ground. I can only describe the action as a wholly ineffectual yet incredibly cute defensive maneuver. What does it all mean? We have no idea, but a scant twelve hours later we received word of tonight's premiere of the "Bunnies" commercial. Coincidence? We think not.