As the Apple Turns: Scene 527: Plans for the Weekend (3/11/98)

Plans for the Weekend (3/11/98)

Rumors from multiple sources have proven true; today, CompUSA announced that this weekend will mark the official grand opening of the Apple "store within a store" in each of its 149 nationwide locations. That's pretty darn good, considering that the alliance was only announced four short months ago. And yet, the news comes not a moment too soon, as Apple has all but vanished from the visible retail space. With luck, this CompUSA grand opening will help remedy that situation.

Hopefully this event will also mark a turning point in CompUSA's advertising tactics. Faithful viewers will recall the shameful lack of Apple systems in CompUSA's color circulars-- a fact made all the more painful since Apple's decision to drop all other national retail outlets. Several sources have assured us that CompUSA will begin pushing Macs in a big way starting this weekend. We can but hope.

If you're in the market for any new equipment, or you just happen to have a big fat tax refund burning a hole in your pocket, you may want to make it down to your local CompUSA this weekend to take advantage of these unspecified "special promotions." We know we'll be there, just in case any of the deals are too good to pass up. We're also curious to see the demos scheduled to be given by Apple reps on Sunday afternoon.

SceneLink (527)

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The above scene was taken from the 3/11/98 episode:

March 11, 1998: Apple keeps biting back, as the Intel bunnymen consider switching from lamé to asbestos. Meanwhile, Apple joins the Dark Side in the battle for the soul of Java, and CompUSA formally announces the grand opening of the Apple store within a store all across the nation this weekend...

Other scenes from that episode:

525: Think Bunnies (3/11/98) Without question, the biggest buzz of the evening is Apple's new "Think Different" TV commercial, which is appropriately titled "Bunnies." If you weren't tuned in to ABC tonight, you missed a 30-second product ad that, amazingly, appears to be even more popular than the snail ad (at least if early feedback from AtAT viewers is any indication)...
526: Perking Up Java (3/11/98) The other big news of the day seems to be Apple's announcement that they will partner with Microsoft to create a new, unified Java virtual machine for the Mac. That news itself isn't surprising, since "collaboration on Java" was one of the key points of the Apple-Microsoft agreement that surfaced last August; today's announcement, however, marks the first concrete action in carrying out that plan...

Or view the entire episode as originally broadcast...


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