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Bring On The Bandwagon (3/12/98)
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It's starting to feel like Apple actually has a retail presence! We've told you already that this weekend CompUSA is officially launching the Apple "store within a store" boutiques at its 149 superstores across the nation. While that's sweet news, an inside source reported to us that the regional retailer Fry's Electronics is debuting its own Apple "store within a store" in their new Sunnyvale, CA location. This unveiling is apparently only the first in what will hopefully be a trend, as Fry's stores everywhere move towards the Apple salon store strategy. The press release has the time and location-- if you're in the area and can make it down, you can even gawk at an original Apple I.
According to our source, "apparently, the CompUSA model worked like gangbusters, and other retailers want in now, too." We can see the appeal-- our local Microcenter store has had a large Apple showroom since it opened, and it seems to do the lion's share of Mac-related business around here. Then CompUSA reported that after just a couple of months, the "store within a store" strategy had increased the Mac portion of their total sales from 3% to 14% in converted locations. Why wouldn't Fry's want to jump in and give it a try, as well?
We don't have Fry's out here in Boston, but we have every hope that they succeed in this endeavor. We're also glad to see that Fry's is confident enough in Apple's future to tempt fate by opening this new store on Friday the 13th. Brave souls.
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SceneLink (529)
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And Now For A Word From Our Sponsors |
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 | | The above scene was taken from the 3/12/98 episode: March 12, 1998: Hysteria following the "Bunnies" ad provokes a viewer to take unusual action. Meanwhile, regional retailer Fry's Electronics wants some of the CompUSA action, and Steve Jobs is rumored to be demoing one serious Mac at Seybold...
Other scenes from that episode: 528: A Toast: To Advertising (3/12/98) There's no doubt about it-- the new "Bunnies" commercial is a smash hit, at least among AtAT viewers. Feedback has been overwhelmingly positive, with only a few minor criticisms (such as, why not include the URL of the Apple site on the end screen with the "Think Different" slogan?)... 530: It's a Fair Copper (3/12/98) A few months ago when IBM announced its technological breakthrough in using copper in computer chips to improve performance, we rejoiced. After all, IBM is a member of the AIM alliance, and they make PowerPC's...
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