As the Apple Turns: Scene 530: It's a Fair Copper (3/12/98)

It's a Fair Copper (3/12/98)

A few months ago when IBM announced its technological breakthrough in using copper in computer chips to improve performance, we rejoiced. After all, IBM is a member of the AIM alliance, and they make PowerPC's. Combining the copper technology with the advanced designs of the PowerPC seemed like a sure way to bring even more power to the Mac platform. The only problem is, we're a good year away from seeing copper chips in shipping Mac systems.

However, that doesn't mean we have to wait that long to see what a copper-powered Mac can do. According to InfoWorld Electric, at next week's Seybold conference, Steve Jobs plans to demonstrate an ÜberMac running a prototype 400 MHz copper PowerPC at its core. We can only imagine that that puppy will scream. With any luck, he'll run a couple of benchmark programs like MacBench and ByteMark so we can get a sense of just how fast these copper chips can be.

Of course, just knowing that there's a Mac out there that MacBenches at, say, 1500 will only make the wait all that much more painful. Hmmm, perhaps it's best not to know what we're missing.

SceneLink (530)

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The above scene was taken from the 3/12/98 episode:

March 12, 1998: Hysteria following the "Bunnies" ad provokes a viewer to take unusual action. Meanwhile, regional retailer Fry's Electronics wants some of the CompUSA action, and Steve Jobs is rumored to be demoing one serious Mac at Seybold...

Other scenes from that episode:

528: A Toast: To Advertising (3/12/98) There's no doubt about it-- the new "Bunnies" commercial is a smash hit, at least among AtAT viewers. Feedback has been overwhelmingly positive, with only a few minor criticisms (such as, why not include the URL of the Apple site on the end screen with the "Think Different" slogan?)...
529: Bring On The Bandwagon (3/12/98) It's starting to feel like Apple actually has a retail presence! We've told you already that this weekend CompUSA is officially launching the Apple "store within a store" boutiques at its 149 superstores across the nation...

Or view the entire episode as originally broadcast...


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