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It's Really Real, Really (3/18/98)
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Apple Recon is trying to put a stop to the "Columbus is a hoax" rumors once and for all. While they have so far refused to release their voluminous "evidence" that the AMP is very real, they do point to today's "Heard on the Street" column in the Wall Street Journal, which mentions both Apple's recent stock rally and the potential significance of the Columbus project. The particular quote to which they refer states that "Apple officials have confirmed Columbus' existence, though they have declined to discuss details."
Now, we at AtAT aren't readers of the Wall Street Journal. (In our happy and sheltered little world, a newspaper is only good for two things: comics, and birdcage lining. And given that we don't have any birds, any newspaper without comics is therefore pretty much useless to us.) So we can't comment on the article directly. But it's nice to hear someone say that someone else said that unnamed Apple officials said that Columbus is real. And now you're hearing us say that someone else said that they saw someone reporting that someone at Apple said that Columbus is real. So that pretty much clears that up.
Now that we're all in agreement that Columbus is real, we can get back to speculating about just what it is. To the best of our knowledge, the only Apple representative who's spoken publicly about the project is Steve Jobs himself, who referred to it as an "anti-gravity technology." We suppose that the more skeptical among you might assume that was a joke, so you probably accept the general wisdom that the AMP is actually a set-top computer/internet device/digital media player. If so, you might be interested in this other little tidbit over at Recon, which describes the pictures of the AMP which they refuse to release, and also mentions that Sony and other TV manufacturers are considering building AMP's right into their television sets, assuming that Apple would ever consent to a licensing agreement. Wouldn't that be a coup? Talk about potential market share...
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SceneLink (546)
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And Now For A Word From Our Sponsors |
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 | | The above scene was taken from the 3/18/98 episode: March 18, 1998: According to a reliable fourth-party unnamed source, the rumors of Columbus being an elaborate hoax are completely false. Meanwhile, mobile Macophiles continue to sweat out the wait for Apple's speedy new Powerbooks, and some slightly disturbing rumors about Quicktime licensing refuse to die...
Other scenes from that episode: 547: Waiting for Wall Street (3/18/98) Where, oh where are those new Powerbooks? Following Apple's discontinuing of their whole Powerbook line last weekend (with the exception of the 1400/166), we felt certain that the Wall Street, Main Street, and Mighty Cat models would debut this week... 548: Movie Prices Going Up? (3/18/98) Just a quick bit about the rumored Quicktime licensing brouhaha that's coming to a head in Cupertino. In case you haven't heard, multiple sources (including Apple Recon and MacInTouch) have been talking about this for a while now; if the rumors are true, it seems that Apple is trying to change their licensing agreements in some way that would affect everybody who wants to ship a product with even a single Quicktime movie on it. MacInTouch today included a note from a reader who states that his company has a couple of projects that are done and ready to deliver, but are being held up due to the way that all Quicktime licensing is currently "on hold."...
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