As the Apple Turns: Scene 548: Movie Prices Going Up? (3/18/98)

Movie Prices Going Up? (3/18/98)

Just a quick bit about the rumored Quicktime licensing brouhaha that's coming to a head in Cupertino. In case you haven't heard, multiple sources (including Apple Recon and MacInTouch) have been talking about this for a while now; if the rumors are true, it seems that Apple is trying to change their licensing agreements in some way that would affect everybody who wants to ship a product with even a single Quicktime movie on it.

MacInTouch today included a note from a reader who states that his company has a couple of projects that are done and ready to deliver, but are being held up due to the way that all Quicktime licensing is currently "on hold." That certainly implies that something's going on. Whether or not it's a proposed change as severe as requiring licensing fees from anyone shipping a product that includes Quicktime footage still remains to be seen, but these licensing issues are reportedly one factor holding up the delivery of Quicktime 3.0.

For the record, AtAT sincerely hopes that Apple isn't considering trying to gouge some cash out of every Tom, Dick, and Harriet that wants to put a Quicktime movie in their product. Quicktime is the one technology Apple has that really stands a terrific chance of being an industry standard; endangering that by raising fees in order to make a quick pile of cash would be a poor move, in our opinion. But we have every faith that Apple wouldn't try something so shortsighted.

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The above scene was taken from the 3/18/98 episode:

March 18, 1998: According to a reliable fourth-party unnamed source, the rumors of Columbus being an elaborate hoax are completely false. Meanwhile, mobile Macophiles continue to sweat out the wait for Apple's speedy new Powerbooks, and some slightly disturbing rumors about Quicktime licensing refuse to die...

Other scenes from that episode:

546: It's Really Real, Really (3/18/98) Apple Recon is trying to put a stop to the "Columbus is a hoax" rumors once and for all. While they have so far refused to release their voluminous "evidence" that the AMP is very real, they do point to today's "Heard on the Street" column in the Wall Street Journal, which mentions both Apple's recent stock rally and the potential significance of the Columbus project...
547: Waiting for Wall Street (3/18/98) Where, oh where are those new Powerbooks? Following Apple's discontinuing of their whole Powerbook line last weekend (with the exception of the 1400/166), we felt certain that the Wall Street, Main Street, and Mighty Cat models would debut this week...

Or view the entire episode as originally broadcast...


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