New (Chiat-)Day Rising (9/21/97)
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Well, we've all been screaming for years for Apple to start advertising in a real way, and while there's been moderate progress in the past few months (for instance, the Mac OS 8 radio and print ads, and the New Mac Road Show), the same question we've been asking for years still applies: Where are the TV commercials?

Sit tight, because Mac the Knife reports that a major Apple advertising blitz is secretly being prepared, including TV commercials, that may be winning public mindshare as early as next month. This campaign marks Chiat-Day's return to the Apple account; you'll remember them as the agency that created the famous "1984" ad, directed by Ridley Scott.

AtAT will be grateful for ANY Apple presence on the tube, short of more lukewarm Performa infomercials. Yecch. Let's hope Chiat-Day's up to the task... They've had some questionable campaigns lately, like the yellow "duh" ABC television ads. But C-D's also had some pretty unquestionable winners, like the Energizer Bunny. The best-case scenario would be as successful as their current French Wonderbra campaign. I guess we'll see when the campaign hits the airwaves.


 
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The above scene was taken from the 9/21/97 episode:

September 21, 1997: (Sorry—this was before we started writing intro text for each episode!)

Other scenes from that episode:

  • 7: The Cuts Continue (9/21/97)   By now you've probably already heard about the next round of Apple layoffs. Last time, under the sweeping hand of then-CEO Gil Amelio, we effectively lost OpenDoc and Game Sprockets, as well as some other technologies...

  • 8: NC's on the Front Burner (9/21/97)   "It's Steve's baby," according to a MacWeek source. Which baby is that? Why, it's the Apple Network Computer, rumored to be on track for a January Expo unveiling. These puppies will reportedly run a PPC 750 chip at 266MHZ and will run Mac OS 8...

  • 9: Crackdown on Leaks (9/21/97)   Can we expect our favorite rumors sites to start drying up? Mac the Knife reports that Ironfisted Jobs has commanded tighter control over the company's secrets, prompted by the leaking of his own email messages outside the Cupertino walls...

Or view the entire episode as originally broadcast...

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