New (Chiat-)Day Rising (9/21/97)

Well, we've all been screaming for years for Apple to start advertising in a real way, and while there's been moderate progress in the past few months (for instance, the Mac OS 8 radio and print ads, and the New Mac Road Show), the same question we've been asking for years still applies: Where are the TV commercials?

Sit tight, because Mac the Knife reports that a major Apple advertising blitz is secretly being prepared, including TV commercials, that may be winning public mindshare as early as next month. This campaign marks Chiat-Day's return to the Apple account; you'll remember them as the agency that created the famous "1984" ad, directed by Ridley Scott.

AtAT will be grateful for ANY Apple presence on the tube, short of more lukewarm Performa infomercials. Yecch. Let's hope Chiat-Day's up to the task... They've had some questionable campaigns lately, like the yellow "duh" ABC television ads. But C-D's also had some pretty unquestionable winners, like the Energizer Bunny. The best-case scenario would be as successful as their current French Wonderbra campaign. I guess we'll see when the campaign hits the airwaves.

SceneLink (6)
And Now For A Word From Our Sponsors

From the writer/creator of AtAT, a Pandemic Dad Joke taken WAYYYYYY too far


The above scene was taken from the 9/21/97 episode:

September 21, 1997: (Sorry—this was before we started writing intro text for each episode!)

Other scenes from that episode:

  • 7: The Cuts Continue (9/21/97)   By now you've probably already heard about the next round of Apple layoffs. Last time, under the sweeping hand of then-CEO Gil Amelio, we effectively lost OpenDoc and Game Sprockets, as well as some other technologies...

  • 8: NC's on the Front Burner (9/21/97)   "It's Steve's baby," according to a MacWeek source. Which baby is that? Why, it's the Apple Network Computer, rumored to be on track for a January Expo unveiling. These puppies will reportedly run a PPC 750 chip at 266MHZ and will run Mac OS 8...

  • 9: Crackdown on Leaks (9/21/97)   Can we expect our favorite rumors sites to start drying up? Mac the Knife reports that Ironfisted Jobs has commanded tighter control over the company's secrets, prompted by the leaking of his own email messages outside the Cupertino walls...

Or view the entire episode as originally broadcast...

Vote Early, Vote Often!
Why did you tune in to this '90s relic of a soap opera?
Nostalgia is the next best thing to feeling alive
My name is Rip Van Winkle and I just woke up; what did I miss?
I'm trying to pretend the last 20 years never happened
I mean, if it worked for Friends, why not?
I came here looking for a receptacle in which to place the cremated remains of my deceased Java applets (think about it)

(1250 votes)

As an Amazon Associate, AtAT earns from qualifying purchases

DISCLAIMER: AtAT was not a news site any more than Inside Edition was a "real" news show. We made Dawson's Creek look like 60 Minutes. We engaged in rampant guesswork, wild speculation, and pure fabrication for the entertainment of our viewers. Sure, everything here was "inspired by actual events," but so was Amityville II: The Possession. So lighten up.

Site best viewed with a sense of humor. AtAT is not responsible for lost or stolen articles. Keep hands inside car at all times. The drinking of beverages while watching AtAT is strongly discouraged; AtAT is not responsible for damage, discomfort, or staining caused by spit-takes or "nosers."

Everything you see here that isn't attributed to other parties is copyright ©,1997-2024 J. Miller and may not be reproduced or rebroadcast without his explicit consent (or possibly the express written consent of Major League Baseball, but we doubt it).