As the Apple Turns: Scene 7: The Cuts Continue (9/21/97)

The Cuts Continue (9/21/97)

By now you've probably already heard about the next round of Apple layoffs. Last time, under the sweeping hand of then-CEO Gil Amelio, we effectively lost OpenDoc and Game Sprockets, as well as some other technologies. Now, under Jobs, it appears that the Advanced Technology Group and the Human Interface department will each go the way of the dodo.

Just take a look at the email posted over at MacOS Rumors for one HI guy's take on things. AtAT will miss the ATG, even though many of its cool technologies never get released (like the 3D Finder). But cutting the HI department is what scares the bejeezus out of us. When you compare Macs and PCs these days, it's not a pretty sight for the Mac-faithful: Macs are still more expensive for equivalent systems, the PowerPC still hasn't blazed past the Intel offerings (Apple squelching the PPC 750 and CHRP machines hasn't helped), PC's still have more software... So where do Macs come out ahead? Useability. And where does that useability edge come from? Human interface. Yes, I'd rather use a slower, more expensive Mac than switch to Windows, because of the interface. It's the Mac's one huge advantage right now.

So why is Jobs axing the department?

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From the writer/creator of AtAT, a Pandemic Dad Joke taken WAYYYYYY too far

The above scene was taken from the 9/21/97 episode:

September 21, 1997: (Sorry—this was before we started writing intro text for each episode!)

Other scenes from that episode:

6: New (Chiat-)Day Rising (9/21/97) Well, we've all been screaming for years for Apple to start advertising in a real way, and while there's been moderate progress in the past few months (for instance, the Mac OS 8 radio and print ads, and the New Mac Road Show), the same question we've been asking for years still applies: Where are the TV commercials?...
8: NC's on the Front Burner (9/21/97) "It's Steve's baby," according to a MacWeek source. Which baby is that? Why, it's the Apple Network Computer, rumored to be on track for a January Expo unveiling. These puppies will reportedly run a PPC 750 chip at 266MHZ and will run Mac OS 8...
9: Crackdown on Leaks (9/21/97) Can we expect our favorite rumors sites to start drying up? Mac the Knife reports that Ironfisted Jobs has commanded tighter control over the company's secrets, prompted by the leaking of his own email messages outside the Cupertino walls...

Or view the entire episode as originally broadcast...


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