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Endangered Species (4/7/98)
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The confusing media hoopla surrounding Apple's top-secret "Columbus" project continues in a diminished capacity. As there's a limit to how much the mainstream media will talk about a project about which there are no solid facts (yes, that fact surprised the bejeezus out of us, too), the continuing buzz tends to surface primarily in the Mac-specific news and rumors sites. Of course, if Apple Recon's fears prove true, there may not be a Columbus/AMP project to speculate about for much longer.
Now, first of all, the context is important, here-- Recon's take on the AMP differs from the opinions set forth by Mac OS Rumors and MacInTouch, in that they claim the AMP is not just an all-in-one Mac, nor is it the Apple NC. Recon's AMP is a set-top box, similar in format to the WebTV, or Apple's ill-received Pippin; it's apparently a low-cost unit that can play DVD's and enhanced CD's, as well as surf the 'net-- at least, that's the ultra-condensed Reader's Digest version. And whether or not you think this is a good idea may be moot, given Recon's report that Apple may be killing the project before it gets a chance to surface.
Most people would receive this rumor with a mild shrug of the shoulders, but Recon seems to think that such a move on Apple's part would be tantamount to suicide: we quote, "'Requiem for AMP' might also become the funeral dirge for the hope that has been revived regarding Apple Computer." Evidently Recon believes the whole future of Apple rests on the shoulders of a set-top box; they also seem to think that if the AMP is killed, Apple will almost certainly be bought out by Disney. To be honest, Recon's plotline is getting harder and harder to follow; with their twists and turns, we think they're our only serious competition in the "Corporate Drama" category of the Web Emmys.
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SceneLink (605)
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And Now For A Word From Our Sponsors |
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 | | The above scene was taken from the 4/7/98 episode: April 7, 1998: Some people are already dressing in black for the AMP's funeral, despite the fact that it hasn't even seen the light of day yet. Meanwhile, the Woz disses Jobs for taking advantage of Apple with the $430 million NeXT sale, and ladders continue to block access to Mac hardware and software in CompUSA stores across the country...
Other scenes from that episode: 606: Dissent Among the Stars (4/7/98) While Steve Jobs continues his one-man power trip and holy crusade to restore Apple to its former glory, his Apple co-founder Steve Wozniak quietly remarks to the press that Apple got taken when Gil Amelio agreed to pay Jobs over $400 million for NeXT in an attempt to buy a basis for its future operating system... 607: Ladders Amuck (4/7/98) The Ladder Conspiracy continues! After we told you about the Thinking Different article which reported that CompUSA Apple sections routinely had huge stocking ladders blocking access to Macintosh hardware and software for no good reason, we received a barrage of feedback from faithful viewers who observed the same phenomenon in their local stores...
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