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Ladders Amuck (4/7/98)
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The Ladder Conspiracy continues! After we told you about the Thinking Different article which reported that CompUSA Apple sections routinely had huge stocking ladders blocking access to Macintosh hardware and software for no good reason, we received a barrage of feedback from faithful viewers who observed the same phenomenon in their local stores. We're talking about reports from literally a dozen or more different states in which the Ladder Effect had been observed. Theories about the motive for this apparent sabotage of the Apple stores-within-stores vary wildly, but few are claiming that this phenomenon doesn't exist.
That's why we're thrilled to see that Susan Howerter, one of our favorite writers over at My Mac magazine, is continuing the campaign of public awareness of this bizarre and recurring theme. In a new Thinking Different article, she reports that after travelling 150 miles to her "local" CompUSA to check out the Apple section, she was in fact able to confirm a stocking ladder stuck directly in front of the Mac software she wanted to purchase. Apparently it had previously been blocking the G3's, but the Mac-friendly salesfolk at the store had moved it to a slightly less intrusive location. (Why they didn't move it in front of the Compaq systems we'll never know.)
The problem is both widespread enough and absurd enough for us to consider starting an official AtAT Ladder Patrol, whose members would pledge to visit their local CompUSA's on a regular basis to move all Mac-blocking ladders into other store sections. Of course, that would require both organization and drive, neither of which we currently possess in any great quantity. Perhaps after the quarterly "Beat the Analysts" contest, probably going live tomorrow night...
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SceneLink (607)
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And Now For A Word From Our Sponsors |
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 | | The above scene was taken from the 4/7/98 episode: April 7, 1998: Some people are already dressing in black for the AMP's funeral, despite the fact that it hasn't even seen the light of day yet. Meanwhile, the Woz disses Jobs for taking advantage of Apple with the $430 million NeXT sale, and ladders continue to block access to Mac hardware and software in CompUSA stores across the country...
Other scenes from that episode: 605: Endangered Species (4/7/98) The confusing media hoopla surrounding Apple's top-secret "Columbus" project continues in a diminished capacity. As there's a limit to how much the mainstream media will talk about a project about which there are no solid facts (yes, that fact surprised the bejeezus out of us, too), the continuing buzz tends to surface primarily in the Mac-specific news and rumors sites... 606: Dissent Among the Stars (4/7/98) While Steve Jobs continues his one-man power trip and holy crusade to restore Apple to its former glory, his Apple co-founder Steve Wozniak quietly remarks to the press that Apple got taken when Gil Amelio agreed to pay Jobs over $400 million for NeXT in an attempt to buy a basis for its future operating system...
Or view the entire episode as originally broadcast... | |  |
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