As the Apple Turns: Scene 779: iMacs For Everyone (6/16/98)

iMacs For Everyone (6/16/98)

We had once heard that Apple plans to have 400,000 iMacs ready to ship when the hip consumer product first hits store shelves this August. Apparently they're taking that strategy seriously, because their Laguna West facility (which currently builds Power Mac G3's) is looking to hire 400 engineers and assembly line workers. These new worker elves will enable the factory to join Apple's Ireland and Singapore plants in churning out cute blue iMacs to populate the homes of fashion-conscious computer buyers everywhere. Read all about it in the Sacramento Business Journal.

There's no word on how many of those 400 jobs are temporary positions designed just to get Apple over the iMac manufacturing hump. If rumors of build-to-order iMac options turn out to be true, then presumably Apple will need to retain a beefed-up manufacturing presence to deal with the ongoing assembly load. Regardless, we consider it a good sign that Apple's hiring to ensure that iMacs are available when people expect to be able to buy them. (A repeat of the PowerBook G3 Series availability debacle would be a death knell to Apple, at least as far as public image is concerned-- and public image is everything when trying to re-enter a tough market.)

It may be the effects of too much Cartoon Network, but when we think of 400 new little workers putting together cute blue and white iMacs, we can't help but think of Smurfs. But that's just a cross we'll have to learn to bear, I suppose.

SceneLink (779)

And Now For A Word From Our Sponsors

Mash-ups and original music by AtAT's former Intern and Goddess-in-Training

The above scene was taken from the 6/16/98 episode:

June 16, 1998: Apple's looking to hire 400 pairs of hands to help build a massive stockpile of iMacs, in preparation for what they hope will be a mad buying frenzy this August. Meanwhile, the Cupertino computer maker climbs three notches in TBR's rankings, and Intel gets caught with its Mac showing...

Other scenes from that episode:

780: Computer Bovine Quarterly (6/16/98) Keep bringing on the stats... Just after Ziff-Davis reported that Apple fell from first place to third in customer repurchase loyalty last year, Technology Business Research, Inc. reports that Apple climbed from #15 to #12 in its quarterly Computer Business Quarterly Benchmark Report...
781: Made With Macintosh (6/16/98) Many of you probably saw the widespread reports that Intel's main web page included an image showing what were unmistakably Mac windows. If you haven't seen it by now, you're out of luck, as Intel quickly replaced the graphic with one showing Win32 windows instead...

Or view the entire episode as originally broadcast...


	As an Amazon Associate, AtAT earns from qualifying purchases


	DISCLAIMER: AtAT was not a news site any more than Inside Edition was a "real" news show. We made Dawson's Creek look like 60 Minutes. We engaged in rampant guesswork, wild speculation, and pure fabrication for the entertainment of our viewers. Sure, everything here was "inspired by actual events," but so was Amityville II: The Possession. So lighten up. Site best viewed with a sense of humor. AtAT is not responsible for lost or stolen articles. Keep hands inside car at all times. The drinking of beverages while watching AtAT is strongly discouraged; AtAT is not responsible for damage, discomfort, or staining caused by spit-takes or "nosers." Everything you see here that isn't attributed to other parties is copyright ©,1997-2024 J. Miller and may not be reproduced or rebroadcast without his explicit consent (or possibly the express written consent of Major League Baseball, but we doubt it).