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Computer Bovine Quarterly (6/16/98)
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Keep bringing on the stats... Just after Ziff-Davis reported that Apple fell from first place to third in customer repurchase loyalty last year, Technology Business Research, Inc. reports that Apple climbed from #15 to #12 in its quarterly Computer Business Quarterly Benchmark Report. TBR attributed Apple's rise to a "stronger product set" and "improved financial results." Sounds good to us.
Of course, TBR's ranking doesn't necessarily mean a whole lot, since they use a "highly quantitative, proprietary benchmarking methodology." That means, we haven't a clue as to how they actually generate the numbers. While TBR claims that their system reflects "critical factors of business success in the computer industry," for all we know, they're throwing darts at a big board covered with numbers. TBR says that "further details are available to accredited journalists;" however, if there's one thing we at AtAT are not, it's journalists. As proof, we did a full-text search on every daily episode of AtAT produced since its debut nine months ago, and the name "Lewinsky" only showed up once. Oh well...
On the plus side, we're considering starting our own proprietary ranking method here at AtAT that will involve a large, numbered grid painted on a football field and several cows let loose to wander where they may. We'll keep you posted.
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And Now For A Word From Our Sponsors |
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 | | The above scene was taken from the 6/16/98 episode: June 16, 1998: Apple's looking to hire 400 pairs of hands to help build a massive stockpile of iMacs, in preparation for what they hope will be a mad buying frenzy this August. Meanwhile, the Cupertino computer maker climbs three notches in TBR's rankings, and Intel gets caught with its Mac showing...
Other scenes from that episode: 779: iMacs For Everyone (6/16/98) We had once heard that Apple plans to have 400,000 iMacs ready to ship when the hip consumer product first hits store shelves this August. Apparently they're taking that strategy seriously, because their Laguna West facility (which currently builds Power Mac G3's) is looking to hire 400 engineers and assembly line workers... 781: Made With Macintosh (6/16/98) Many of you probably saw the widespread reports that Intel's main web page included an image showing what were unmistakably Mac windows. If you haven't seen it by now, you're out of luck, as Intel quickly replaced the graphic with one showing Win32 windows instead...
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