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Fueling the Fire (7/22/98)
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It's official: CompUSA has started its iMac marketing campaign, a full four weeks before the machine will even show up on its shelves. As previously rumored, anyone pre-ordering an iMac at CompUSA between July 26th and August 14th will receive a coupon booklet containing $800 in unspecified hardware and software deals. (The catch is that you have to put down a deposit of at least $250 in order to reserve your place in line, but it's not like you have to pay an actual preorder fee or anything.)
Normally, we at AtAT aren't swayed by promotions like free coupon booklets, because all too often all of the coupons are for equipment and software we don't want or need. However, this time things may be different, since we will almost certainly want some kind of USB-based removable storage drive for backup and file transfer purposes. Saving $25 on an Imation SuperDisk drive, for instance, would be a nice sweetener. Unfortunately, we have no idea what the actual offers in the coupon book will be; if any of you out there in TV-Land are privy to the exact nature of any of the deals, please drop us a line.
Incidentally, MacCentral reports that the number of iMacs preordered by CompUSA is now a whopping 300,000 units. That's a whole lotta iMacs, and it says quite a lot about just how popular a seller CompUSA expects them to be. Our advice? If you're really planning on buying one, get your pre-order in now just in case, because we all know how good Apple is at generating a supply to fulfill demand, right?
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SceneLink (874)
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And Now For A Word From Our Sponsors |
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 | | The above scene was taken from the 7/22/98 episode: July 22, 1998: CompUSA begins drumming up early interest in the iMac with the lure of a coupon book. Meanwhile, one man sues Microsoft because Windows 98 crashed, and Intel is apparently hiring Macs as extras in its own ad photo shoots...
Other scenes from that episode: 875: Of Leopards and Spots (7/22/98) Hey, who says the lawsuit game is only for the big kids to play? 29-year-old actor Dag Hinrichs shows he has something to prove, as he struts his litigious stuff. That's right, he's joining the ranks of Sun Microsystems, the Justice Department, and the attorneys general of twenty states by throwing his hat in the ring and suing Microsoft... 876: Cameos and Walk-ons (7/22/98) The long-standing tradition of Apple equipment showing up in Wintel ads continues unabated. A Fresh Bytes article tells of an Intel magazine advertisement which recently appeared on the back cover of the July 27th issue of "Science News."...
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