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Cameos and Walk-ons (7/22/98)
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The long-standing tradition of Apple equipment showing up in Wintel ads continues unabated. A Fresh Bytes article tells of an Intel magazine advertisement which recently appeared on the back cover of the July 27th issue of "Science News." The ad features three bright, young scientists of a suitably politically-correct mixture of genders and racial backgrounds, all eagerly collaborating on some groundbreaking discovery. The header reads, "Microprocessors aren't the only brains we develop," presumably referring to Intel's "investment in society's future" by donating machines to schools.
That's all well and good, but things get interesting when you take a close look at the computer sitting on the desk of these enthusiastic young seekers of truth. In Fresh Bytes' opinion, the mouse shown is clearly an Apple Desktop Bus Mouse II, and the keyboard appears to be an Apple Extended Keyboard. Whoops! Looks like another Mac found its way into a Wintel ad. And since this ad is printed on the backs of thousands of magazines, it's not like they can just pull the image from their web site.
We at AtAT aren't completely convinced that those input devices are Apple equipment; the scan that Fresh Bytes provides isn't the clearest picture we've ever seen, but it certainly seems likely. Feel free to make up your own mind. But assuming it is a Mac, may we suggest this image for the next Intel ad?
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And Now For A Word From Our Sponsors |
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 | | The above scene was taken from the 7/22/98 episode: July 22, 1998: CompUSA begins drumming up early interest in the iMac with the lure of a coupon book. Meanwhile, one man sues Microsoft because Windows 98 crashed, and Intel is apparently hiring Macs as extras in its own ad photo shoots...
Other scenes from that episode: 874: Fueling the Fire (7/22/98) It's official: CompUSA has started its iMac marketing campaign, a full four weeks before the machine will even show up on its shelves. As previously rumored, anyone pre-ordering an iMac at CompUSA between July 26th and August 14th will receive a coupon booklet containing $800 in unspecified hardware and software deals... 875: Of Leopards and Spots (7/22/98) Hey, who says the lawsuit game is only for the big kids to play? 29-year-old actor Dag Hinrichs shows he has something to prove, as he struts his litigious stuff. That's right, he's joining the ranks of Sun Microsystems, the Justice Department, and the attorneys general of twenty states by throwing his hat in the ring and suing Microsoft...
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