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Relations (Public-Type) (8/14/98)
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Speaking of PR, if the iMac introduction is a big flop, Apple won't have Niehaus Ryan Wong to perform damage control anymore. NRW, which has been Apple's outside public relations firm for the last year, apparently decided back in May that they didn't want to renew Apple's contract. In fact, according to a MacWEEK article, tomorrow is the last day for which NRW will be representing Apple. Heck of a last day, right? Considering that the iMac's introduction may well color Apple's whole future, and all...
Still, we can't say we blame NRW for letting the contract lapse. Apple must be a frustratingly difficult client, given all the misconceptions and preconceived notions in the press and the mercurial nature of Apple's interim CEO. We don't know exactly how instrumental NRW was in turning around the attitude of the press, but assuming they were involved at all, they did a bang-up job. Evidently they now feel it's time to move on to other challenges.
And so we bid a fond farewell to NRW, who set out to restore some of the luster to Apple's tarnished brand image, and seemingly succeeded to a healthy degree. Now that NRW considers their job done, Apple will rely on another PR firm, Edelman Public Relations Worldwide, to handle its external affairs. Let's hope that Edelman and company are practiced spin doctors who don't mind running damage control when, say, a CEO gets up and walks out on a live televised CNBC interview. Purely hypothetical situation, of course. And if the iMac introduction is really being marred by massively constrained supply, then Edelman et al are about to get a trial by fire.
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SceneLink (938)
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And Now For A Word From Our Sponsors |
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 | | The above scene was taken from the 8/14/98 episode: August 14, 1998: What's this? Despite all of the hoopla scheduled for tomorrow's big iMac launch, some resellers are reporting that they've got fewer iMacs than planned-- and some have received none at all. Meanwhile, Niehaus Ryan Wong steps down as Apple's external PR firm, and Steve Jobs manages to get through an entire CNBC interview without succumbing to wanderlust...
Other scenes from that episode: 937: iMaginary iMacs (8/14/98) So tomorrow is iMac Day-- but where are the iMacs? That's the question on the minds of several Apple resellers, who got all gussied up and ready to party, only to find that the guest of honor never showed up... 939: 2nd Time's the Charm (8/14/98) And speaking of CNBC interviews (how about these great segues today, folks? Let's hear it for the segue crew!), Steve Jobs popped in to talk about the iMac on CNBC's Market Watch program this afternoon, and apparently things went considerably better this time around...
Or view the entire episode as originally broadcast... | |  |
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