As the Apple Turns: Scene 939: 2nd Time's the Charm (8/14/98)

2nd Time's the Charm (8/14/98)

And speaking of CNBC interviews (how about these great segues today, folks? Let's hear it for the segue crew!), Steve Jobs popped in to talk about the iMac on CNBC's Market Watch program this afternoon, and apparently things went considerably better this time around. MacCentral has a nice summary of the main points.

First, the hors d'oeuvres: Prior to Jobs' appearance, CNBC talked to a CompUSA sales representative who expects "a big crowd" at tomorrow's iMac introduction, and then to Lou Mazzuchelli, everyone's favorite industry analyst, who gets quoted in just about any story about Apple's latest moves. Lou was apparently pretty cool about pointing out how unfair it is to compare the iMac to cheaper PC's which are typically less than half the speed of Apple's new offering.

Then Steve appeared live via satellite and offered yet another nice encapsulation of the iMac's stylish design: "It's something you don't have to hide when the guests come over." Amen to that. He also played up the iMacs other big selling points: speed (the iMac is faster than PC's costing more than twice as much) and simplicity (anyone can get an iMac out of the box and onto the Internet in about ten minutes). After pointing out that Mac software developers are coming back to the platform "in droves" and skirting the touchy issue of potential iMac availability problems, Steve tactfully ducked the obligatory question about how long he'd remain Apple's interim CEO and called it a day. And they all lived happily ever after, with nary an unscheduled walkoff in sight. Sleep well, kiddies, and dream of iMacs stretching as far as the eye can see...

SceneLink (939)

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From the writer/creator of AtAT, a Pandemic Dad Joke taken WAYYYYYY too far

The above scene was taken from the 8/14/98 episode:

August 14, 1998: What's this? Despite all of the hoopla scheduled for tomorrow's big iMac launch, some resellers are reporting that they've got fewer iMacs than planned-- and some have received none at all. Meanwhile, Niehaus Ryan Wong steps down as Apple's external PR firm, and Steve Jobs manages to get through an entire CNBC interview without succumbing to wanderlust...

Other scenes from that episode:

937: iMaginary iMacs (8/14/98) So tomorrow is iMac Day-- but where are the iMacs? That's the question on the minds of several Apple resellers, who got all gussied up and ready to party, only to find that the guest of honor never showed up...
938: Relations (Public-Type) (8/14/98) Speaking of PR, if the iMac introduction is a big flop, Apple won't have Niehaus Ryan Wong to perform damage control anymore. NRW, which has been Apple's outside public relations firm for the last year, apparently decided back in May that they didn't want to renew Apple's contract...

Or view the entire episode as originally broadcast...


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