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Auntie Em! Uncle Henry! (4/10/00)
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Speaking of Wizard of Oz references, it's now official: THE WIZ is an authorized Apple reseller, according to Apple's latest press release. For the uninitiated, THE WIZ is a chain of consumer electronics stores owned by Cablevision, with 41 locations in the tri-state area. So New Yorkers now have another place to go when they're looking to pick up an iMac or three. Hmmmm, no "Ruby Slipper" edition of the iMac to celebrate the occasion?
While it's cool enough that Apple's given consumers yet another place to see and buy iGoods, what's especially nifty is that THE WIZ is explicitly focusing on desktop video solutions. Customers can trot into the store and "experience iMac DV and iMovie with every major brand of digital camcorder on the market." And that only makes sense, since THE WIZ isn't really a computer reseller, but a consumer electronics dealer. See what's happening here? With the addition of FireWire and iMovie, the iMac is blurring the line between computer and video equipment. We're going to start seeing people who buy an iMac as an add-on to their camcorder, not vice-versa. Which means that Uncle Steve's "Sonyfication" plan is progressing nicely.
The timing on this announcement's pretty keen, too, since Macworld Expo takes place in New York City a scant three months from now. That's just enough time for THE WIZ to shake the bugs out of its system and have iMovie trial stations primed and ready for a deluge of interested conference-goers. Remember, early-registration for admission to the show floor is free this year, which means "average shmoes" in the New York area may indeed attend iMovie demos at the Expo, and then hit THE WIZ to pick up the goods. Funny how it all comes together, isn't it?
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SceneLink (2220)
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And Now For A Word From Our Sponsors |
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 | | The above scene was taken from the 4/10/00 episode: April 10, 2000: Apple's NAB announcements: innocuous video-themed press releases, or a thinly-veiled plan to take over the world? Meanwhile, the Wall Street Journal pulls its story on proposed remedies in the "Redmond Justice" case, and our Cupertino protagonist signs up THE WIZ to sell moviemaking Macs in the Big Apple...
Other scenes from that episode: 2218: Hollywood Under Siege (4/10/00) So you want to leap feet-first into the challenging and exciting world of conspiracy theories? Not so fast, there, Sparky-- it takes an experienced eye to see the puzzle pieces, and a creative mind to put them together into the big, scary picture... 2219: Story? What Story? (4/10/00) Pay no attention to that man behind the curtain. And while you're at it, ignore all that stuff about the government pushing for Microsoft to release the source code to Internet Explorer as part of the "Redmond Justice" remedy...
Or view the entire episode as originally broadcast... | |  |
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