As the Apple Turns: Scene 30: Commercial Success? (9/28/97)

Commercial Success? (9/28/97)

The Macintosh Conspiracy had a nice article that made some pretty accurate guesses as to what the new Apple ads are like. It predicted that since the ads were being aired during Toy Story, they most likely would focus on Apple's educational offerings, or the general strengths of the Apple brand, rather than any technical issues like Rhapsody. (They were right.) It also figured that since the ads were being put together in a few days by a small filming company, the ads would be light on special effects. (They were right again.) There's a lesson in there for you all-- The Conspiracy is always right. ;-)

The article goes on to suggest that future Apple ads should be made by Pixar. While AtAT feels this would be a great thing, it might be too obvious a conflict of interest ever to happen. But we can always hope.

Anyway, it's time to vote on the new ad in the AtAT Online Survey! Take a minute to let us know what you think about Apple Marketing's new direction. We'll leave the polls open for a week, at which point we'll tally up the results and post them for all to see. (Depending on how this works out, we may be posting cumulative results each night throughout the week.)

BTW, thanx to MacMadness for pointing us to this article, and for adding us to their list of Mac sites. (And we share the Macintosh Conspiracy's puzzlement over why Mac sites on Sunday seem deader than Ted Lange's career. What's up with that?)

SceneLink (30)

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Mash-ups and original music by AtAT's former Intern and Goddess-in-Training

The above scene was taken from the 9/28/97 episode:

September 28, 1997: (Sorry—this was before we started writing intro text for each episode!)

Other scenes from that episode:

31: Cutting the Gordian Knot (9/28/97) There is a very interesting story posted over at Apple Recon. It speculates on the manner in which POWERtools may be legally shipping those non-Apple-certified G3 boxes tomorrow. Cleverly, it appears that POWERtools (and one other cloner, according to RFI) may simply be buying Newer Technology's MAXpower Pro upgrade cards and installing them into their existing Apple-certified 604e boxes!...
32: Deal Me In (9/28/97) Macinsider has an article by an anonymous attendee of the internal Apple dealer meeting last Friday. We think it's worth reading, because it may reaffirm people's faith in Apple's support of the dealer channel...
33: One Week: We Made It! (9/28/97) AtAT sends out hearty thanx to all of our faithful viewers who helped make our first week such a success! Special thanx go out to MacNN, MacCentral, MacMadness, and MacSurfer for linking to us and helping spread the word...

Or view the entire episode as originally broadcast...


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