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Stats Restating The Obvious (7/12/02)
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Wow, what better way to kick off the weekend than with a quick self-congratulatory ego-massage? Faithful viewer Peter Cook zapped us a CNET article which reveals that Nielsen//NetRatings has discovered some interesting differences between us Mac fans and our Wintel-using counterparts: apparently we're just much better people than they are. Go figure. And here you thought your sense of smug superiority arose from outdated stereotypes and unfounded generalizations. Nope. Turns out there's science behind that smugness, baby!
According to Nielsen, "those who surf the Web using a Mac tend to be better educated and make more money" than those surfing via Windows. Nielsen also found that Mac users were "more Web savvy," meaning that half of us have apparently been cruising the 'net for "at least five years." We're also reportedly 58% more likely to build our own web pages and "slightly more likely" to buy stuff online. That's presumably in part because we boast "above-average household income and education levels" (ooh la la). It seems that over 70% of us online Mac users have some form of college degree, compared to just 54.2% of the entire online population. C'mon, admit it-- you always knew we were better; it's just that now we have the numbers to prove it.
Now, to be serious for a moment, here, of course we realize that Nielsen's findings don't really state that we're a better class of people than those lowly PC-using mouth-breathing pariahs, because to believe that would make us elitist or something, if not necessarily correct. But c'mon, go ahead-- be insufferable for a while. Dance a little superior dance. Leave aside the egalitarian ideals for just a few minutes and consider it karmic realignment for all those times some dork with a name tag snickered at you when you asked about Mac software in Best Buy. Revel in the fact that, on average, every skeeze who ever mocked your platform choice because "Macs are toys" is making less money than you are. As long as you keep a reasonable sense of perspective, really, what harm could it do?
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SceneLink (3734)
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And Now For A Word From Our Sponsors |
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 | | The above scene was taken from the 7/12/02 episode: July 12, 2002: 2002 has been slow as far as Apple retail grand openings are concerned, but things look like they're about to pick up big time. Meanwhile, the grapevine hints at a 20 GB iPod preparing to surface next week (with possible Windows compatibility), and Nielsen//Netratings tells us what we all already knew: Mac users are better than Wintel users...
Other scenes from that episode: 3732: The End Of The Retail Coma (7/12/02) You know, maybe it's just us, but from our perspective, 2002 has been a real stinkin' dud as far as retail excitement is concerned. Last year, you may recall, was a veritable whirlwind of frantic store openings and the accompanying gala celebratory events; Apple managed to chew through twenty-seven grand openings, and the whole dizzying thrill ride didn't even start until May... 3733: Posing 'Pod Possibilities (7/12/02) The keynote is now just five days away, and speculation about what announcements might grace Steve's agenda continues to mount-- despite the ever-harshening consequences Apple doles out to punish those guilty of the heinous crime of Unsanctioned Pondering...
Or view the entire episode as originally broadcast... | |  |
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