Emeryville: Party On Hold (11/11/02)
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Heads up, Bay Area AtAT fans: it's time to put your groove thangs on the back burner and let 'em simmer for a while. We know we just mentioned last Friday that the Apple Store Bay Street in Emeryville was slated for a November 16th grand opening, but apparently Apple has suffered some sort of a setback. Taking a gander at Apple's retail page now reveals that at some point over the weekend the Web Gnomes in Cupertino replaced the November 16th date with everyone's least favorite maddeningly vague phrase: "Coming Soon."

"Soon," is, of course, an entirely subjective term, and therefore it yields very little useful information about when Apple might actually be droppin' the funk bomb on Emeryville. That's a serious problem on two fronts: while Apple's newfound calendarical vagueness now has area Mac mavens completely unaware of when to strap on their boogie shoes, it's also got the local populace entirely unsure of when to flee to their underground bomb shelters to avoid the sudden influx of freaks and the full brunt of the blast. About all we can assume is that the opening probably isn't happening this Saturday, or Apple wouldn't have bothered to change the listing. Or, at least, there's enough doubt that the store will be ready in time to have prompted Apple to yoink down the November 16th date.

So what's the hold-up, do you suppose? One of the classics, like a last-minute flood or wacky disputes over signage issues? Or will it be something different this time around-- say, a herd of endangered wild water buffalo nesting right where the Genius Bar is supposed to go? Personally, for plot's sake, we're all pulling for some store-delaying hijinks involving a rabbi, a priest, and a nude woman carrying a duck, but we've occasionally been referred to as (among other things) "overly optimistic."

Whatever the delay, the store will be opening "soon." We just hope that's measured in something shorter than eons.

 
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The above scene was taken from the 11/11/02 episode:

November 11, 2002: Apple grabs top ratings for technical support in a PC World subscribers' survey. Meanwhile, the company moves the grand opening of its Emeryville store from this coming Saturday to "soon," and the Mighty State of Maine appears to have scored a lot of free software after having shelled out the ducats for middle school iBooks...

Other scenes from that episode:

  • 3830: Shilling For Apple Support (11/11/02)   "The best-backed computer may not be a PC." So sayeth PC World in a recent article pointed out by faithful viewer agent86; guess who they're talking about? Yessirree, folks, PC World polled nearly 30,000 subscribers about their experiences with computer manufacturer technical support, and Apple wound up "rated higher than any other computer maker."...

  • 3832: Shrewd Investors, Maine (11/11/02)   Investing's a tricky business these days, as we're sure you're all well aware. If you're anything like us, you've watched your 401(k) balance drop sharply over the past year, while your personal stock portfolio looks something like a train wreck that got fed through a wood-chipper...

Or view the entire episode as originally broadcast...

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I mean, if it worked for Friends, why not?
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